What Is A Tone Of Voice For Interior Design Brands – A Simple Guide To Creating A Powerful Brand Identity

As an interior design brand, your tone of voice is a crucial component of your overall brand identity. This is something you need to figure out before you start marketing your services or products.

In this article, I’m discussing

  • what exactly is the tone of voice
  • how to design yours
  • how to implement it in your marketing, i.e. how to do brand activation
  • brand tone of voice examples

Let’s dive in!

What is the tone of voice?

Your tone of voice is the way you communicate with your audience through your brand’s personality and style. It encompasses everything from the language you use in your website copy, social media posts, and marketing materials to the way you interact with your customers.

Your tone of voice should be consistent across all channels and touchpoints and should reflect your brand’s values and unique selling proposition. It’s not just about what you say, but how you say it – your tone of voice should be authentic, relatable, and engaging for your target audience.

A well-defined tone of voice can help you

  • stand out in a crowded market
  • build brand loyalty
  • establish a strong emotional connection with your customers.

However, finding the right tone of voice for your interior design brand can be challenging. You need to strike a balance between being professional and approachable, while also conveying your brand’s personality and design aesthetic.

Understanding Tone of Voice in Interior Design Brands

As an interior designer, your brand’s tone of voice is a crucial element in how you communicate with your audience. It’s the way you express your brand’s personality, values, and beliefs through the words you use.

Even if interior design is highly visual, and your clients turn to you because of the results you create, it’s still the voice that you use to connect with your target market and create a lasting impression on them.

Defining Tone of Voice

Your brand’s tone of voice is the consistent manner in which you communicate with your audience. It’s the way you convey your brand’s personality, values, and beliefs through your writing. It includes the words, slogans, and style guide elements such as colors, fonts, images, and more that you use to communicate with your audience. It’s the way you present yourself to the world and the way you want your brand to be perceived by your target market.

Defining your brand’s tone of voice is crucial to creating a consistent and cohesive brand experience. It helps you establish your brand identity and differentiate yourself from your competitors. It’s essential to choose a tone of voice that aligns with your brand’s personality and values and resonates with your target market.

Importance of Tone of Voice in Interior Design Brands

Your brand’s tone of voice is essential in creating a strong brand identity and building a loyal following. It’s the way you connect with your audience and create a lasting impression on them. It helps you establish trust and credibility with your target market and differentiate yourself from your competitors.

For interior design brands, your tone of voice should reflect your design style and the experience you offer your clients. If your design style is super eclectic, casual, and free-spirited, a highly formalized and polished brand voice could feel at odds with your images. You always want to ensure the visuals and copy are working together to tell a cohesive brand narrative, rather than sending mixed messages in the process.

Creating a consistent tone of voice across all your brand communications, including your website, social media, and marketing materials, helps you establish a strong brand identity and build trust with your audience. It’s essential to choose a tone of voice that aligns with your brand’s personality and values and resonates with your target market.

In my work as a growth coach, we always start by defining the brand and tone of voice. This is part of the positioning work we do, to be able to create the experience that makes the compnay the best logical and emotional choice for their clients and customers. If this is not clear to every person in the organization, it's impossible to create marketing that works. 

Developing a Tone of Voice for Your Interior Design Brand

Developing a tone of voice for your interior design brand is an essential step in creating a cohesive and memorable brand identity. Your tone of voice should be consistent across all your marketing materials, including your website, social media, and any other communication channels you use to interact with your clients. Here are three key steps to developing a tone of voice for your interior design brand:

Identifying Your Brand’s Personality

The first step in developing a tone of voice for your interior design brand is to identify your brand’s personality. Your brand personality is the set of human characteristics that your brand embodies. It is how your brand is perceived by your clients and customers. To identify your brand’s personality, ask yourself:

  • What are the core values of your brand?
  • What is your brand’s unique selling proposition, i.e. what makes you unique in the eyes of your customers?
  • What is the emotional connection that your brand creates with your clients?

By answering these questions, you can identify the key characteristics that make up your brand’s personality. This will help you create a tone of voice that is consistent with your brand’s values and unique selling proposition.

Defining Your Brand’s Values

The second step in developing a tone of voice for your interior design brand is to define your brand’s values. Your brand values are the guiding principles that your brand stands for. They are the foundation of your brand identity. To define your brand’s values, ask yourself:

  • What is important to your brand?
  • What does your brand believe in?
  • What does your brand stand for?

By defining your brand’s values, you can create a tone of voice that is consistent with your brand’s beliefs and principles. This will help you create a brand identity that resonates with your clients and customers.

Creating a Brand Voice Chart

The third step in developing a tone of voice for your interior design brand is to create a brand voice chart. A brand voice chart is a visual representation of your brand’s tone of voice. It outlines the key characteristics of your brand’s personality and values and provides guidelines for how to communicate with your clients and customers. To create a brand voice chart, follow these steps:

  1. List the key characteristics of your brand’s personality.
  2. List the key values of your brand.
  3. Define the tone of voice that is consistent with your brand’s personality and values.
  4. Provide examples of how to communicate with your clients and customers using your brand’s tone of voice.

By creating a brand voice chart, you can ensure that your tone of voice is consistent across all your marketing materials. This will help you create a strong and memorable brand identity that resonates with your clients and customers.

Implementing Your Tone of Voice in Your Brand’s Communication

Now that you have defined your tone of voice, it’s time to implement it in your brand’s communication. Consistency is key when it comes to implementing your tone of voice, so make sure that everyone in your team is on the same page.

Consistency in Communication

Consistency in communication means that you use the same tone of voice across all channels, including your website, social media, emails, and any other communication channels that you use to interact with your customers. This helps to create a cohesive brand identity and ensures that your customers know what to expect from your brand.

One way to ensure consistency is to create a brand style guide that outlines your tone of voice and provides examples of how to use it in different situations. This can include guidelines on things like sentence structure, vocabulary, and punctuation.

Another way to maintain consistency is to train your team on your brand’s tone of voice.

Make sure that everyone who communicates with customers, whether it's through emails, social media, or in-person interactions, understands your brand's tone of voice and knows how to use it effectively.

Using Your Tone of Voice in Different Channels

While consistency is important, it’s also important to adapt your tone of voice to different channels. For example, the tone of voice you use on social media may be more casual and conversational than the tone of voice you use in a formal email to a client.

When adapting your tone of voice to different channels, consider the audience and the purpose of the communication. For example, if you’re writing a blog post, your tone of voice may be more informative and educational. On the other hand, if you’re responding to a customer complaint on social media, your tone of voice may be more empathetic and understanding.

Also, depending on the channel, your tone might change a bit, too. Example:

  • Instagram stories are a great place for more relaxed, personal communication.
  • LinkedIn business page might be perfect for more formal, B2B communication.
  • Facebook might suit better for informative posts since it’s easy to incorporate links to posts.
  • YouTube might be best suited for storytelling and showcasing your transformations.

It’s also important to consider the format of the communication. For example, if you’re creating a video, your tone of voice may be more conversational and friendly, while if you’re writing a white paper, your tone of voice may be more formal and authoritative.

Examples of Tone of Voice in Interior Design Brands

Establishing a tone of voice is essential for any interior design brand. It helps create a consistent brand message and identity that resonates with your audience. Here are a few examples of tone of voice in interior design brands:

Luxury Brand

If your brand is all about luxury and elegance, then a refined and sophisticated tone of voice may work best. Your copy should be polished and articulate, with a focus on high-end materials and craftsmanship.

Use words like “bespoke,” “couture,” and “exquisite” to convey a sense of exclusivity and sophistication.

For example, a brand that specializes in bespoke furniture might use a tone of voice that focuses on the quality of its materials and the care that goes into each piece. They might describe their furniture as “handcrafted from the finest materials” and emphasize the attention to detail that goes into each piece.

Casual Brand

If your brand is more casual and free-spirited, then a tone of voice that’s upbeat and playful may work best. Your copy should be light-hearted and fun, with a focus on creativity and self-expression.

Use words like “whimsical,” “quirky,” and “eclectic” to convey a sense of playfulness and individuality.

For example, a brand that specializes in colorful, eclectic home decor might use a tone of voice that’s playful and fun. They might describe their products as “bright and bold” and encourage customers to “mix and match” to create their own unique style.

Sustainability Brand

If your brand is focused on sustainability and eco-friendliness, then a tone of voice that’s earnest and informative may work best. Your copy should be educational and informative, with a focus on the environmental benefits of your products.

Use words like “sustainable,” “eco-friendly,” and “organic” to convey a sense of responsibility and environmental consciousness.

For example, a brand that specializes in sustainable home decor might use a tone of voice that’s informative and educational. They might describe their products as “made from recycled materials” and emphasize the environmental benefits of choosing sustainable products.

Creating your tone of voice

We have covered how to design the tone of voice for your interior design brand. Now it’s your turn! Start by going through your channels such as your website, social media, and other marketing materials.

  • Are they telling the story you want?
  • Are they representing your true brand experience?
  • Are they cohesive?
  • Are they modern? Meaning: are they up to date or did you create them 10 years ago?

Then make the necessary changes based on this guide!


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