The Real Value Of Interior Design (And How To Explain It To Your Clients so they hire you)

What is the real value of interior design? And as a designer, do you know how to communicate the real value of your work to your prospective clients? In this article, I’m discovering why investing in interior design is important, and also guiding designers on how to explain the value to their clients.

Let’s discuss

  • why interior design is an important investment for a homeowner or a business owner?
  • the benefits of working with a designer?
  • for design professionals: how do you communicate the value you bring to your client’s lives?

Let’s dive in!

Why is interior design an important investment for a homeowner?

Interior design is important for several reasons. Here are some of the key reasons why interior design is essential:

Enhances the functionality of the space

Interior design helps to improve the functionality of a space by optimizing the use of space, improving traffic flow, and creating a layout that works for the occupants.

Improves the aesthetics of the space

Interior design can transform a space from dull and uninspiring to visually appealing and aesthetically pleasing. The use of color, texture, and lighting can create a mood and atmosphere that suits the occupants’ preferences.

Increases the value of the property

A well-designed space can increase the value of a property by making it more appealing to potential buyers or renters. Interior design can help to make a space more desirable and stand out in a competitive market.

Creates a comfortable and healthy environment

Interior design can help to create a comfortable and healthy environment by ensuring that the space is well-lit, well-ventilated, and properly furnished. This can have a positive impact on the occupants’ physical and mental wellbeing.

Reflects the occupant’s personality and lifestyle

Interior design can be used to express the occupant’s personality and lifestyle through the use of color, pattern, and style. This can help to create a space that is uniquely tailored to the occupants’ preferences and needs.

The Real Value Of Interior Design (And How To Explain It To Your Clients)

Why is interior design an important investment for a business owner?

Interior design is an important investment for a business owner for several reasons. Here are some of the key reasons why interior design is essential for businesses:

Enhances the brand image

Interior design can be used to create a space that reflects the brand image of a business. A well-designed space can help to create a positive impression on clients, customers, and employees, and can help to reinforce the brand’s identity.

Increases productivity and efficiency

A well-designed workspace can help to increase productivity and efficiency by optimizing the use of space, improving traffic flow, and creating a layout that works for employees. This can have a positive impact on the overall performance of the business.

Attracts and retains talent

A well-designed workspace can help to attract and retain top talent by creating a comfortable and inspiring work environment. This can help to improve employee satisfaction and reduce turnover rates.

Improves customer experience

Interior design can be used to create a space that is welcoming and appealing to customers, helping to improve their overall experience with the business. This can have a positive impact on customer loyalty and retention.

Increases profitability

A well-designed space can help to increase profitability by creating a more efficient use of space, improving customer experience, and attracting and retaining top talent. All of these factors can help to improve the bottom line of the business.

Overall, interior design is an important investment for businesses as it can help to enhance the brand image, increase productivity and efficiency, attract and retain talent, improve customer experience, and increase profitability.

Is working with an interior designer worth it?

You might wonder if investing in an interior design professional is worth it, or if you should go DIY. Here’s why working with an experienced design professional is a great investment.

Interior designers have knowledge that you likely don’t have

An experienced interior design professional brings a wealth of knowledge and skills to the table. An experienced interior design professional has a deep understanding of design principles such as color theory, space planning, and lighting design.

Interior designers have access to networks of professionals and products that you might not have

An experienced interior design professional has access to a network of industry professionals such as contractors, vendors, and suppliers, and can act as a project manager, overseeing all aspects of the project from start to finish.

This includes coordinating with contractors, managing timelines, and ensuring that the project stays within budget.

Interior designers have a thorough understanding of the regulations

An experienced interior design professional has a thorough understanding of building codes and regulations. They can ensure that your project is compliant with all relevant codes and regulations, helping you to avoid costly mistakes.

Interior designers know how to stay within your budget

Professional designers know how to calculate the budget and stay within it. They can guide you through the different areas of investments, and what would make sense for your needs. They also manage your budget so you don’t exceed it by mistake.

Interior designers save you money and time

Renovations and other home builds can be long and stressful. A professional designer can remove that stress, and ensure you don’t make costly mistakes.

Overall, an experienced interior design professional can bring a wealth of knowledge, skills, and expertise to your project, helping you to create a space that is both beautiful and functional.

They offer guidance, advice, and support throughout the transformation process, helping you to achieve your vision for your space, with deep respect for your budget and time constraints.

Now, as a design professional – let’s talk about why you need to communicate the value of interior design

Communicating your value is of utmost importance when you are growing your business. Your clients might not quite understand what you bring to the table – many people who are not working in our industry see interior design as a hobby.

I know you’re a pro, and I know how complex this industry is. You know it too! But the problem is, your clients might not quite understand the real value.

Also, when having sales conversations, you need to present logical arguments that often are based on what the client values the most.

Let me give you an example

If your client is a top executive, has a family, hobbies, and no time for a renovation project the family wants to get done… your marketing and sales systems can not only showcase how beautiful your designs are, it also needs to remind them about the REAL REASONS they should hire your firm to take care of the renovation.

To help you to do this, we have created some awesome tools! Check out The Designeur Pro Business Tools: A Guide to Hiring an Interior Design Professional

This package includes two guides: both for residential and commercial use.

The Designeur Pro Business Tools: A Guide to Hiring an Interior Design Professional. Explain the real value of Interior Design.