Social Sharing System For Interior Design Projects – A Checklist

So, you just completed a design project and it’s time to move on to the next? Not so fast. You need to have a simple social sharing system to share your amazing work and attract more similar projects.

In this article, I’m sharing how to use social sharing to get more clients. Let’s go!

Key Takeaways

  • Be selective in sharing your interior design projects; only showcase the ones that match your ideal client profile.
  • Obtain written permission from clients before sharing their projects and gather all project assets, including images and product details.
  • Craft an engaging project story that highlights client needs, desires, and quotes, ensuring client collaboration for accuracy.
  • Choose the most suitable social media platforms for your target audience and use scheduling tools for efficient posting.
  • Create shareable images and videos with tools like Canva, add social share buttons to blog posts, and establish a clear, repeatable sharing process for consistency.
Social Sharing System For Interior Design Projects – A Checklist
Social Sharing System For Interior Design Projects – A Checklist

Social sharing is important

There are many things you can do to leverage the project you just completed, but as for all business owners, your time is limited, so you need a solid system you can hand over to your marketing team, or put to work by yourself.

Before you start sharing the project, decide if this is a project you want more of. If not, then don’t share it.

One of the most common mistakes businesses make is that they share everything, even the ones they actually don’t want to have more of, and therefore, they keep attracting clients that are not ideal.

But, if you already decided that this project is your latest best work, and you want to have many projects like it, then let’s dive into how you can leverage the completed project.

Social sharing system for interior design projects
Social sharing system for interior design projects

Get permission… in writing

Ask for permission to share the project. You should have cleared this already at the start of your project, but if you haven’t, explain to your clients how and why you’d like to share the project and get written permission.

Collect assets

Collect all the assets you have: the before images, the completed images, the products and vendors you used for the project, and the design boards. You need to have great storage for your assets, so consider using a folder in Google Drive, DropBox, or similar file storage and sharing system.

TIPS: turn the before-image into black & white images, or use some other filters to clearly separate them from the after-images. Even though your readers will most likely understand which ones are before and which ones are after shots, you can highlight the transformation even more by using different types of filters.

Create the project story

Write a short before-story and ask your client to approve it. You can interview your clients and ask them to share the desires and needs they had when they decided to get started with the project. Of course, you also want to collect any quotes they have about the process and the final product.

Tools & platforms

What tools and platforms are you using in your marketing?

There are a variety of social media platforms that businesses can use to reach their customers. The most popular social media platforms are Facebook, Twitter, LinkedIn, and Instagram, Pinterest. However, there are other social media platforms that may be a better fit for your business.

Each social media platform has its own features and functions that can be used to reach your customers. You need to decide which tool you will use to publish on different social media platforms. Do you use…

  • Instagram?
  • Pinterest?
  • LinkedIn?
  • Twitter?
  • Facebook
  • TikTok?
  • YouTube?
  • Houzz?

You want to find a tool that makes publishing simple. Some tools work really well for some platforms, but not so well (or not at all) on others. Decide on the tool that you use to publish on different platforms.

Create shareable assets

Use your favorite image editing tool to create the right types of shareable images with quotes for each platform. We love Canva.com, it’s simple to use, and FREE! You can create several assets with the images you have, both still images and videos. This tool is amazing for creating short videos of images, adding music, transitions, your logo, and other cool elements.

Find more great tools for marketing

Add social share buttons

You also want people to be able to share your work, so adding a social share button to your blog post is a great way to allow them to do that. There are multiple tools you can use to add the button, depending on your website design and chosen platform.

Design the process

When you have figured out where you want to share your projects, you need to create a simple process description that you and your team can use every time you complete a project. We created one for you to download, hand to your marketing team, or put to work by yourself!

If you want more help creating your social sharing system, check out our marketing and publicity courses in the business boutique!

FAQ – Social Sharing System

What is the importance of social sharing for interior designers?

Social sharing is crucial for interior designers as it allows them to showcase their work, attract potential clients, and build their brand. It serves as a powerful marketing tool to reach a broader audience.

How should I choose which interior design projects to share?

Be selective and only share projects that align with your ideal client profile. Highlight your best work and projects you’d like to attract more of in the future.

Do I need permission from clients to share their projects on social media?

Yes, it’s essential to obtain written permission from clients before sharing their projects. Explain the purpose and benefits of sharing their project and ensure their consent.

What assets should I collect before sharing a project on social media?

Gather all project assets, including before and after images, product details, and design boards. Store them in an organized file system like Google Drive or Dropbox for easy access.

How can I create an engaging project story for social sharing?

Craft a compelling project story that highlights client needs, desires, and quotes. Collaborate with clients to ensure accuracy and authenticity in your storytelling.

Which social media platforms should I use for sharing my interior design projects?

Choose the most suitable social media platforms for your target audience. Popular options include Facebook, Twitter, LinkedIn, Instagram, Pinterest, and others based on your niche.

What tools and platforms are commonly used for marketing in the interior design industry?

Various social media platforms like Instagram, Pinterest, LinkedIn, Twitter, and Facebook are commonly used. Choose tools that align with your preferred platforms and simplify the sharing process.

How can I create shareable images and videos for social media?

Use image editing tools like Canva.com to create shareable content with quotes for each platform. Canva offers simplicity and versatility for image and video creation.

How do I add social share buttons to my blog posts for easy sharing?

Explore various tools and plugins suitable for your website design and platform to add social share buttons to your blog posts.

Can you provide a simple process for sharing interior design projects on social media?

Create a clear and repeatable process description for sharing projects on chosen platforms. Establish guidelines for consistency in your social sharing strategy.

Are there any marketing and publicity courses available to help with setting up a social sharing system?

Consider enrolling in marketing and publicity courses in the business boutique to get more assistance in creating an effective social sharing system.