When you have creative ideas for home decor and furnishing, it’s natural to want to start your own OEM home decor collection. With a home decor brand, you can share your unique vision with the world and build a business around your passion.
In PART 1 of the Product Line article series, I shared 5 creative ways to add a product line to your service business.
Many of my clients want to add a home decor line as part of their brand. That’s a great way to increase your authority and expand to regions where you can’t offer services, or scale your business beyond your service
Creating a home decor brand is a big undertaking, but it’s definitely achievable with hard work and dedication. In this article, I’ll show you how to create your own home decor brand, from developing your concept to marketing your products.
In this article, we focus on the Original Equipment Manufacturing (OEM) option.
- Define your concept and create a brand identity that reflects the style and target market of your home decor collection. This will help you stand out from the competition.
- Choose the right business structure for your home decor brand based on factors like your starting capital, risk tolerance, control preferences, and tax implications. Seek professional advice to make an informed decision.
- Design your brand identity and product line to match the aesthetics and preferences of your target audience. Consider hiring a professional branding agency if needed.
- Research the market and ensure there is demand for your product line. Identify what sets your collection apart from existing products and determine if there are similar successful products in other markets.
- Find reliable manufacturing partners who can produce high-quality products that meet your customers’ needs. Consider factors like product quality, customization options, turnaround time, and price. Test samples before making a final decision.
- Develop a comprehensive marketing plan that includes online advertising, social media marketing, and content marketing. Set a budget and track your results to optimize your marketing efforts.
- Launch your home decor collection by creating a website or landing page, setting up social media accounts, and generating awareness for your brand. Consider creating a brand book to present your ideas to potential buyers.
How to create your OEM home decor collection — 7 simple steps
Here are the 7 simple steps you need to take to create your own home decor collection.
Define the concept for your home decor collection
When starting a business, it’s important to have a clear vision and goal in mind. This is especially true when it comes to creating your own home decor brand. The first step is to define your concept.
- What are you selling?
- What is the style of your home decor?
- What is your target market?
Once you’ve defined your concept, you need to create a brand that embodies that concept. Your brand should be visually appealing and reflect the style of your home decor. It should also be unique and stand out from the competition.
Choose a business structure
When starting your own home decor collection, you need to choose the right business structure. This will determine how your company is legally organized and how it is taxed. Of course, depending on where you are located, the structure will look very different.
When choosing a business structure, you should consider the following factors:
- How much money do you have to start your business
- How much risk you are willing to take
- How much control do you want to have over your business
- The taxes you will pay
You should consult with a lawyer or accountant to help you choose the right business structure for your home decor brand.
Create a brand identity for your home decor collection
When creating a brand, it’s important to create a strong identity. This will help customers easily identify your brand and what it represents. Your brand identity should be memorable and unique, and it should communicate the essence of your business.
There are several elements that go into creating a strong brand identity. The most important are the logo, tagline, and color scheme.
- Your logo should be simple and memorable, and it should accurately represent your business.
- The tagline should be interesting and concise, and it should explain what your business is all about.
- The color scheme should be consistent across all of your branding materials, and it should reflect the mood you’re trying to create.
Design to match your audience’s aesthetics
When designing your brand identity, it’s essential to keep your target audience in mind.
Your branding should appeal to the people you’re trying to reach, and it should be reflective of their needs and desires. If you’re not sure how to get started, consider hiring a professional branding agency. They can help you create a strong brand identity that will help you stand out from the competition.
However, it’s important to know that creating the brand essence is often not something that you can outsource but needs to come from the inside, that’s often from the founders. You can then get help from a branding agency to visualize your brand.
Develop a product line
Once you have a strong brand identity, it’s time to start developing a product line.
It’s essential to carefully research the market before launching a new product. Ensure there is demand for the product collection and room for it in the market. Once you’ve determined there is a need for your product, it’s time to start designing it. The design should be unique and reflective of your brand identity, and it should meet the needs of your target audience.
How to determine there’s a market?
The best way to determine whether there is a market for your product line is to simply see what’s out there already, and what kind of gap your product line can fill.
- Are there products similar to yours already? What makes your product line different?
- Are there similar products in other markets that you know would sell well in your home markets?
- What other brands are your target customers buying today?
The best starting point is if your interior design clients already want you to customize products for you because then you know what your market wants. But if you don’t have clients or even an interior design business, you can still launch a collection, you just need to be clear that there’s a demand.
Find manufacturing partners
Finding a reputable manufacturing partner is essential to the success of your home decor brand. The right partner will help you produce high-quality products that meet your customers’ needs. They will also be able to help you expand your product line and reach more customers.
When choosing a manufacturing partner, you should consider the following factors:
- The quality of their products
- The level of customization they offer
- The turnaround time
- The price
It’s important to do your research before choosing a manufacturing partner. Talk to other businesses who have worked with them and read reviews online.
Once you’ve narrowed down your options, it’s time to start testing their products. Send them a sample of your product and see how they compare in terms of quality and price.
Create a marketing plan
No home decor brand can be successful without a solid marketing plan. Your marketing plan should include a variety of strategies that will help you reach your target audience. Some of the most effective marketing strategies for home decor brands include online advertising, social media marketing, and content marketing.
When creating your marketing plan, it’s important to set a budget and stick to it. Marketing can be expensive, so you need to make sure you’re spending your money wisely. You should also track your results so you can see what’s working and what’s not.
Note from a growth marketer - even though marketing can feel expensive, you should never consider marketing as a cost, but as an investment in your future.
Launch your collection
After you’ve created a strong brand identity and developed a prototype for your product line, it’s time to launch your brand. This is when you’ll start selling your products to customers and generating awareness for your business.
There are a few things you need to do to prepare for a successful launch. First, you need to create a website or a landing page. This will be the home of your brand, and it’s where customers will go to purchase your products.
You should also set up social media accounts and start publishing content. And finally, you should create a brand book that you use to present your ideas to your buyers.
The next steps to Creating your OEM home decor collection
Creating your own home decor collection is not easy and requires a lot of research, design, marketing, and sales. However, if you are looking for success in the long term with sustainable growth potential, the above-mentioned tips and advice will give you a good head start.
So, get to work, stay focused, and be patient – your home decor brand could become a household name in no time!
The next step for your collection is to get it into your customer’s hands. There are multiple methods for selling your products, choose the ones that suit you.