Are you planning to redesign your website for your design business? There are a few must-haves on your interior design website that every designer needs to have on their interior design website.
In my work as a digitalization expert and coach, I help many interior designers create the digital tools they need to be able to attract more clients and grow sustainably. In this article, we discover the 5 must-haves that every interior designer, architect, stylist, or any other premium service provider needs to have on their sites.
- Your website needs certain elements to serve its purpose: convert visitors to clients
- It’s critical to have your location on the website to tell your clients, and search engines, where you are serving your clients
- Your website is the first thing people use to experience your brand, just after your marketing channels. Make the experience great!
Why website in the first place
While most design businesses in today’s day and age understand the value and importance of having a website that represents the business, many still have sites from the… ahem… beginning of the century. Of course, today there are really no excuses for not having a well-functioning and representative website, even if it just contains a few pages.
So, what are the must-haves on Your interior design website?
The first thing you need to understand is that the visitors who come to your website might be completely new to your brand and business, so your business needs to give them the best possible first impression – and it needs to be created in a second.
A compelling brand message
Many designers think that as long as they have images of their beautiful work, they don’t need many words. But even if your website and portfolio are worthy of the best design magazines in the world, you still need to make it clear who you are, who you serve, and what you do – just like any other business.
You cannot expect the visitors to want to play guessing games trying to figure out where in the world you are located and serve your clients. Even if you have a global design business, you still need to tell the visitors exactly that. But most designers don’t operate globally – hence it’s critical that you clearly state where you are based, and what areas you serve.
This doesn’t only help you bring clarity to your clients, but Google too loves your site for the clarity and rewards you with lots of clicks from the search engines.
Pictures of you and the team
Your website needs to have pictures of you and your team! Anyone seriously looking to hire a designer and – particularly – invite them to their homes – needs to know the people behind the business. Add a picture of you and your team members to your site.
Again, your pictures might tell a great story from the publicity point of view, and of course, are a critical part of your marketing and branding, but if you want to attract high-end clients, you need to describe your process on your website.
This will make you look like the professional you are, making your clients respect you, and understand that you are serious, and you run a real business.
Also, your clients need to understand how you work to be able to decide whether it’s the right fit for them.
Bonus: You also want to describe your different packages and pricing, if not the exact prices, at least the ballpark, on your interior design website.
A simple method for getting started
You might think that people usually will figure out how to get in touch with you and hire you, but if you don’t provide a simple process to buy from you, you’re adding unnecessary friction to the buying process.
Your clients have most likely never hired a designer before, so they don’t know what to expect, and how it works. But since you are a seasoned pro, you can guide them through any obstacles and uncertainties along the way.
Make doing business with you easy and enjoyable.
A few additional things you need to have on your interior design website
- You want leads, right? Make sure you have a compelling free offer on our site, and that it’s easy to find and easy to receive
- See that copyright text in the footer (at the bottom of the site)? Does it say 2017? It doesn’t exactly give a “We’re detail-oriented professionals” kind of vibe, or? If it says anything but the current year, change it. Just do it, today 🙂
- About page – obviously. But, it’s about what you can do for them, not a long-winded story about you and your passion
- Portfolio of the types of work you want more of
- Blog – you need to create articles that help your clients understand your method and positioning, and help search engines to send you more prospective clients
- List of your authority builders such as media mentions
If You Are Just Getting Started, Should You Focus on Images Or Words?
Both copy and images are important for an interior design website, and they should be used together to create a cohesive and effective website.
The images are crucial to showcase the designer’s work and provide visual inspiration for potential clients, while the copy helps to communicate the designer’s style, services, and approach.
The copy should be written in a way that complements the images and provides context for the designer’s work. Therefore, it is important to ensure that the images, style, and brand identity are consistent with the written copy.
But, if you are getting started, you should focus on the copy. Because it’s the words – your storytelling, your process description, and your authority builders – that make the person believe that you can execute the job with success.
Images are important, and that’s usually how they came to your website in the first place. Your website’s main job is to convert the visitors to calls, and further to clients, and you need words to do that.
Also: search engines look for words all the time, so you need to make your words searchable and relevant to your audience’s pain points and needs.
Words Are Easier To Create
If you haven’t had any clients yet, it’s easier to create compelling copy than create images. For sure, you can fill your page with renderings and mood boards, but you still need to use words to describe the images.
Words Can Be Visualized
One of the most powerful ways you can create images if you have none or not as many as you wish, is to visualize your process. This will give your potential clients a better understanding of how you work and will make you look more professional.
You should also add the process visualization to your client intake and onboarding materials.
Use Your Vendors’ Images (With a Permission)
One powerful way to improve your website if you have no images is to add images from your trusted vendors and their logos. Those will increase your brand authority through brand association.
Just check that you can use the images and remember to be clear that those images belong to your vendors!