5 Must-Haves On Your Interior Design Website To Amaze Your Clients At The Gate

Are you planning to redesign your website for your design business? There are a few must-haves on your interior design website that every designer needs to have on their interior design website.

In my work as a digitalization expert and coach, I help many interior designers create the digital tools they need to be able to attract more clients and grow sustainably. In this article, we discover the 5 must-haves that every interior designer, architect, stylist, or any other premium service provider needs to have on their sites.

Must haves on Your Interior Design Website

Key Takeaways

  • Your website needs certain elements to serve its purpose: convert visitors to clients
  • It’s critical to have your location on the website to tell your clients, and search engines, where you are serving your clients
  • Your website is the first thing people use to experience your brand, just after your marketing channels. Make the experience great!

Why website in the first place

While most design businesses in today’s day and age understand the value and importance of having a website that represents the business, many still have sites from the… ahem… beginning of the century. Of course, today there are really no excuses for not having a well-functioning and representative website, even if it just contains a few pages.

So, what are the must-haves on Your interior design website?

The first thing you need to understand is that the visitors who come to your website might be completely new to your brand and business, so your business needs to give them the best possible first impression – and it needs to be created in a second.

A compelling brand message

Many designers think that as long as they have images of their beautiful work, they don’t need many words. But even if your website and portfolio are worthy of the best design magazines in the world, you still need to make it clear who you are, who you serve, and what you do – just like any other business.

A location

You cannot expect the visitors to want to play guessing games trying to figure out where in the world you are located and serve your clients. Even if you have a global design business, you still need to tell the visitors exactly that. But most designers don’t operate globally – hence it’s critical that you clearly state where you are based, and what areas you serve.

This doesn’t only help you bring clarity to your clients, but Google too loves your site for the clarity and rewards you with lots of clicks from the search engines.

Pictures of you and the team

Your website needs to have pictures of you and your team! Anyone seriously looking to hire a designer and – particularly – invite them to their homes – needs to know the people behind the business. Add a picture of you and your team members to your site.

Your process

Again, your pictures might tell a great story from the publicity point of view, and of course, are a critical part of your marketing and branding, but if you want to attract high-end clients, you need to describe your process on your website.

This will make you look like the professional you are, making your clients respect you, and understand that you are serious, and you run a real business.

Also, your clients need to understand how you work to be able to decide whether it’s the right fit for them.

Bonus: You also want to describe your different packages and pricing, if not the exact prices, at least the ballpark, on your interior design website.

A simple method for getting started

You might think that people usually will figure out how to get in touch with you and hire you, but if you don’t provide a simple process to buy from you, you’re adding unnecessary friction to the buying process.

Your clients have most likely never hired a designer before, so they don’t know what to expect, and how it works. But since you are a seasoned pro, you can guide them through any obstacles and uncertainties along the way.

Make doing business with you easy and enjoyable.

5 Must-haves on Your Interior Design Website
Make sure you have a compelling free offer on our site, and that it’s easy to find and easy to receive

A few additional things you need to have on your interior design website

  • You want leads, right? Make sure you have a compelling free offer on our site, and that it’s easy to find and easy to receive
  • See that copyright text in the footer (at the bottom of the site)? Does it say 2017? It doesn’t exactly give a “We’re detail-oriented professionals” kind of vibe, or? If it says anything but the current year, change it. Just do it, today 🙂
  • About page – obviously. But, it’s about what you can do for them, not a long-winded story about you and your passion
  • Portfolio of the types of work you want more of
  • Blog – you need to create articles that help your clients understand your method and positioning, and help search engines to send you more prospective clients
  • List of your authority builders such as media mentions

If You Are Just Getting Started, Should You Focus on Images Or Words?

Both copy and images are important for an interior design website, and they should be used together to create a cohesive and effective website.

The images are crucial to showcase the designer’s work and provide visual inspiration for potential clients, while the copy helps to communicate the designer’s style, services, and approach.

The copy should be written in a way that complements the images and provides context for the designer’s work. Therefore, it is important to ensure that the images, style, and brand identity are consistent with the written copy.

But, if you are getting started, you should focus on the copy. Because it’s the words – your storytelling, your process description, and your authority builders – that make the person believe that you can execute the job with success.

Images are important, and that’s usually how they came to your website in the first place. Your website’s main job is to convert the visitors to calls, and further to clients, and you need words to do that.

Also: search engines look for words all the time, so you need to make your words searchable and relevant to your audience’s pain points and needs.

Words Are Easier To Create

If you haven’t had any clients yet, it’s easier to create compelling copy than create images. For sure, you can fill your page with renderings and mood boards, but you still need to use words to describe the images.

Words Can Be Visualized

One of the most powerful ways you can create images if you have none or not as many as you wish, is to visualize your process. This will give your potential clients a better understanding of how you work and will make you look more professional.

You should also add the process visualization to your client intake and onboarding materials.

Use Your Vendors’ Images (With a Permission)

One powerful way to improve your website if you have no images is to add images from your trusted vendors and their logos. Those will increase your brand authority through brand association.

Just check that you can use the images and remember to be clear that those images belong to your vendors!

FAQ – What To Have On Your Website

Must-Haves On Your Interior Design Website

Why is a website important for an interior design business?

A website is vital for an interior design business as it serves as a digital portfolio to showcase your work, establish your brand, and engage potential clients. It’s an essential tool for demonstrating your style, professionalism, and the range of services you offer, facilitating the growth of your client base and business reputation.

Must-Haves On Your Interior Design Website

What should a compelling brand message include?

A compelling brand message should clearly articulate your unique value proposition, specifying who you are, whom you serve, and what distinguishes your services from competitors. It should resonate with your target audience and encapsulate the essence of your brand.

Must-Haves On Your Interior Design Website

Why is including location information on my website necessary?

Including location information on your website is crucial for local SEO and helps attract clients in your geographic area. It assures potential clients that you understand their regional preferences and are accessible for consultations and project management.

Must-Haves On Your Interior Design Website

How do team photos contribute to my website?

Team photos contribute to your website by humanizing your brand, building trust, and fostering a connection with potential clients. They allow clients to see the faces behind the business, which is particularly important in a personal service industry like interior design.

Must-Haves On Your Interior Design Website

Can the design of my website influence client perceptions?

Yes, the design of your website significantly influences client perceptions. A well-designed, user-friendly website reflects your aesthetic sense and attention to detail, key qualities clients look for in an interior designer. It sets the tone for the quality and professionalism of your services.

Must-Haves On Your Interior Design Website

How does clear location information improve my website’s SEO?

Clear location information enhances your website’s SEO by making it more relevant in local search results. When potential clients search for interior design services in your area, your well-optimized website is more likely to appear in their search results, increasing your visibility and the likelihood of attracting local business.

Must-Haves On Your Interior Design Website

Why is it essential to describe my design process on the website?

Describing your design process on the website is essential because it helps set client expectations and demonstrates your professionalism and methodical approach. It provides insight into how you tackle design challenges, collaborate with clients, and deliver results, which can be key deciding factors for potential clients considering your services.

Must-Haves On Your Interior Design Website

How do I make my website more engaging for potential clients?

To make your website more engaging, ensure it is visually appealing, easy to navigate, and informative. High-quality images of your work, compelling case studies, and testimonials can showcase your expertise and success stories. Additionally, providing clear calls to action and an intuitive user experience can encourage visitors to engage with your content and contact you.

Must-Haves On Your Interior Design Website

What role do testimonials play on an interior design website?

Testimonials play a crucial role in building credibility and trust. They provide prospective clients with unbiased opinions about your services and the experience of working with you. Highlighting positive feedback from past clients can reassure potential clients about the quality of your work and your professionalism.

Must-Haves On Your Interior Design Website

Why is it important to keep my website’s content updated?

Keeping your website’s content updated is important to maintain its relevance and effectiveness. Regular updates, such as adding recent projects, blog posts, or industry news, can engage visitors and encourage them to return. Additionally, updated content is favored by search engines, which can improve your site’s visibility and attract more traffic.

5 Must-Haves On Your Interior Design Website To Amaze Your Clients At The Gate
5 Must-Haves On Your Interior Design Website To Amaze Your Clients At The Gate

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