Do you know how to leverage design moodboards in your marketing to get more clients? If not, you really should.
Mood boards can be an effective tool in marketing interior design because they allow you to visually communicate your ideas and concepts to clients and potential customers.
Let’s figure out how you can leverage your past client project’s moodboards in your interior design marketing.
- Showcase Your Design Style: Create moodboards that reflect your design style and aesthetic to help potential customers understand your design philosophy.
- Before-After Marketing: Use moodboards as the starting point to show how your ideas translate into amazing designs.
- Showcase Your Process: Create stories, preferably with video, that illustrate how you pull together a moodboard.
- Use Moodboards as Lead Magnets: Leverage your moodboards to generate leads for your business. Create a style guide or resource using your moodboard design and offer it as a download in exchange for visitors’ email addresses.
- Create Digital Mini-Products: Transform your moodboards into digital mini-products that can be sold. Develop guides or packages around your moodboards, including shoppable links or affiliate links.
What Are Interior Design Moodboards and Benefits?
Moodboards are a regular and important part of the design process, and they are used to visually communicate your design concept ideas to your clients. Generally, you can use moodboards at many design project stages, but, you can also use them in your marketing! Here’s how:
Using Moodboards In Your Interior Design Marketing
Use mood boards to showcase your design style, provide some additional resources, and generate leads.
Use Moodboards To Showcase Your Style
Use mood boards to showcase your design style: Create mood boards that reflect your design style and aesthetic. This will help potential customers understand your design philosophy and what they can expect from working with you.
You can add your moodboards to social media, and use them in your blog posts to drive traffic to your website. Pinterest is a great place for publishing your moodboards since people turn to that platform for inspiration.
This kind of visualization is great even if you don’t have clients yet – you can showcase how your future projects look, and therefore create interest among your followers.
Use Moodboards As Part Of Your Before-After Marketing
One of the key functions of your completed projects and photography is to bring you new similar clients. You can do this either through PR and media opportunities, or simply by showcasing your work on your own channels.
When you showcase your work, you can use your moodboards as the starting point to show how your ideas turn into amazing designs. This is particularly powerful in case your clients don’t want you to show their before-images.
Use Moodboards To Showcase Your Process
You can also create stories, preferably with video, to demonstrate how you pull together a moodboard. These make great stories to publish on social media and make people dream about the end results.
When you showcase your process, you are building your authority and brand. Your future clients start to understand how you work, and once they feel ready to book your firm for their next project, they feel confident that you have your working processes dialed in.
Use Moodboards As Lead Magnets
Your website’s key job is to generate leads for your business. Therefore, you can use your moodboards to do that work for you!
You can, for example, create a style guide using that moodboard design, and ask your visitors to download the guide. This way, you will leverage your moodboards to build your email marketing database, allowing them to get access to your ideas and processes, and you to build trust before they decide to work with you.
Use Moodboards As Digital Mini-Products
Similarly with lead generation, you can also sell your moodboards and guides! These make a great digital mini product making your business scalable.
Create a guide for your moodboard, and add shoppable links (even better if they are your affiliate links), allowing your clients to get your help in a simple way, and you to earn passive income on each transaction.
Many of these clients will book you for a consultation and to help them with their projects!
Leverage Design Moodboards In Your Marketing
Interior design moodboards can serve as powerful tools in marketing and lead generation. These visual representations of design concepts allow you to communicate your style, inspire clients, and showcase your expertise. You can also use them to generate leads and even make small products that you can use to scale your business!