Collect and Leverage Interior Design Testimonials – A Complete Guide To Amazing Client Testimonials

One of the most effective ways to get more clients is through client testimonials. Testimonials are a powerful tool that can help you build credibility, establish trust, and showcase your expertise. In this article, we will explore

  • how to collect interior design testimonials
  • what tools to use
  • where to publish your reviews
  • how to leverage them to help you take your business to the next level

Let’s find out!

Collect and Leverage Interior Design Testimonials - A Complete Guide To Amazing Client Testimonials
Collect and Leverage Interior Design Testimonials – A Complete Guide To Amazing Client Testimonials

What Are Good Interior Design Testimonials?

Good interior design testimonials are ones that demonstrate the positive impact your design work has had on your clients. Here are some elements of effective interior design testimonials:

  • Specificity: Testimonials that are specific and detailed tend to be more effective. They should describe the specific aspects of your design work that the client appreciated and how it improved their space.
  • Results: Good testimonials should also describe the results of your design work. For example, if you helped a client increase the functionality of their space, the testimonial should describe how your design work achieved this.
  • Authenticity: Testimonials that are authentic and genuine are more effective than ones that sound scripted or fake. Encourage your clients to write their own testimonials in their own words.
  • Emotion: Testimonials that evoke emotion are more likely to resonate with potential clients. If your design work had a significant impact on a client’s life, encourage them to describe the emotional impact it had.
  • Diversity: Including testimonials from a variety of clients with different needs and preferences can demonstrate your versatility as a designer.
  • Relevance: Testimonials that are relevant to your target audience are more effective. Consider the type of client you want to attract and include testimonials that speak to their needs and preferences.

Why Collect Interior Design Testimonials?

As an interior designer, you know that your services are valuable and can make a big difference in the lives of your clients. But how can you convey this to potential clients who don’t know you yet? One of the most effective ways is through interior design testimonials.

Building Trust with Potential Clients

When potential clients are searching for an interior designer, they want to make sure they are making the right choice. They want to work with someone they can trust to bring their vision to life. By collecting testimonials from happy clients, you can build trust with potential clients. They can see that you have a track record of delivering great results and making clients happy.

Showcasing Your Reputation and Professionalism

Interior design testimonials are also a great way to showcase your reputation and professionalism. When you have a portfolio of glowing reviews from past clients, it shows that you are a true professional who takes pride in your work.

This can be especially important if you are just starting out and don’t have a large portfolio of completed projects. Testimonials can help compensate for this and show potential clients that you have what it takes to deliver great results.

Collecting interior design testimonials can be done in a variety of ways. You can ask clients for feedback at the end of a project, create a survey to send out after completion, or even ask clients to leave reviews on your social media pages or Google My Business listing. You can also consider using video testimonials to add an extra level of authenticity to your marketing materials.

Don’t be afraid to ask for feedback from clients and use it to improve your services. By listening to your clients and addressing any issues that come up, you can create a joyful and rewarding experience for everyone involved.

How to Collect Interior Design Testimonials

As an interior designer, collecting testimonials from your clients is crucial to building your reputation and attracting potential clients. Here are some tips on how to collect interior design testimonials:

Identifying Clients to Ask for Testimonials

Start by identifying clients who are satisfied with your services and who are willing to provide a testimonial. Look for clients who have expressed joy and satisfaction with their design project, and who have communicated any issues or concerns with professionalism.

You can also ask clients who have left positive reviews on social media or other platforms. In fact – one of the best places to ask for reviews is Google Business as it also helps you get better SEO rankings!

Asking for Testimonials

Once you have identified potential clients to ask for testimonials, it’s important to ask them in a way that encourages them to provide honest and detailed feedback. You can do this by sending them an email or a message thanking them for their business and asking if they would be willing to provide a testimonial.

Be sure to include specific questions that will help them provide a detailed and informative testimonial.

Types of Testimonials to Collect

There are different types of testimonials you can collect, including written testimonials, photo testimonials, and video testimonials.

  • Written testimonials can be used on your website or in marketing materials.
  • Photo testimonials can also be effective, especially if they showcase your design projects.
  • Video testimonials are powerful, so if you can get your clients to talk on video, you should do it! You can also help them with this by providing a videographer to document their new space in a beautiful way!

Incentivizing Clients to Provide Testimonials

Offering incentives can be a great way to encourage clients to provide testimonials. You can offer a discount on future services or a free consultation in exchange for a testimonial. Be sure to communicate clearly what the incentive is and how it can be redeemed.

Make It Easy

You need to make it easy to provide testimonials! Use online forms with simple questions, and you can also create a guide that helps them write their testimonials. For example, you can create simple templates that show them what your clients typically say in their testimonials.

My favorite tool for all kinds of forms including testimonials is Paperform. You can also use Google Forms.

Don’t Wait Until The End

While you might want to wait until the big reveal, sometimes your clients might be too tired, excited, or overwhelmed (or all the things and once) to give you the testimonials.

Figure out a great spot in your interior design process where you can send your testimonial requests, such as between your design phase and procurement phase. You can collect many testimonials along the way!

Remember, collecting testimonials is an ongoing process. Keep track of your testimonials and use them in your marketing materials to build your reputation and attract potential clients. By listening to your clients and collecting their feedback, you can continue to improve your services and build a strong reputation as a trusted interior design professional.

Leveraging Interior Design Testimonials

As an interior designer, customer testimonials are a powerful tool to showcase your services and attract new clients.

Using Testimonials in Marketing Materials

One of the most effective ways to leverage customer testimonials is by incorporating them into your marketing materials. This can include your website, brochures, and other promotional materials. By featuring positive reviews from past clients, you can demonstrate your professionalism, expertise, and the quality of your work.

Consider creating a dedicated page on your website to showcase customer testimonials. You can also include them on your portfolio page or individual project pages. Be sure to include the client’s name and photo (with their permission) to add credibility and authenticity to the review.

Sharing Testimonials on Social Media

Social media is another great platform to showcase interior design testimonials. Share positive reviews on your social media channels, such as Facebook, Instagram, and Twitter. This not only helps to promote your services but also encourages engagement and interaction with your followers.

Consider creating graphics or videos featuring customer testimonials to make them more visually appealing and shareable. You can also tag the client or their business in the post to give them recognition and potentially attract new followers.

Using Testimonials to Address Common Issues

Customer testimonials can also be used to address common issues or concerns potential clients may have. For example, if many clients have expressed concern about staying within a budget, you can feature a testimonial from a client who was happy with your ability to stay within their budget.

Similarly, if clients have expressed concerns about communication or professionalism, you can feature a testimonial that highlights your excellent communication skills and professionalism.

By addressing common issues through customer testimonials, you can alleviate potential concerns and build trust with potential clients.

Interior Design Testimonials Are A Great Way To Attract More Clients

Congratulations! You’ve successfully collected and leveraged interior design testimonials to boost your business. By following the steps outlined in this guide, you’ve learned how to request feedback from your clients, capture their stories, and use their testimonials to attract new clients.

Remember, testimonials are a powerful tool to build trust and credibility with potential clients. They provide social proof that your interior design services are effective and reliable. By showcasing your client’s success stories, you can differentiate yourself from the competition and stand out in the crowded interior design industry.

To make the most of your testimonials, be sure to display them prominently on your website and social media channels. Use compelling visuals and persuasive copy to showcase your clients’ experiences and highlight the benefits of working with your interior design business.

In addition to testimonials, consider other ways to build your reputation and attract new clients. For example, you could offer a satisfaction guarantee, provide exceptional customer service, or create a referral program to incentivize your clients to recommend your services to their friends and family.

Ultimately, the key to success in the interior design industry is to provide exceptional value to your clients and build strong relationships with them. By leveraging testimonials and other marketing strategies, you can grow your business and achieve your goals.


What are some tips for getting great interior design testimonials?

To get great interior design testimonials, you need to focus on providing exceptional service to your clients. Make sure you communicate clearly, listen to their needs, and deliver results that exceed their expectations. Additionally, you can ask for specific feedback that highlights your strengths, such as your attention to detail, creativity, or ability to work within a budget.

How can I encourage clients to leave interior design testimonials?

One effective way to encourage clients to leave interior design testimonials is to make the process as easy as possible. Send a follow-up email after the project is complete with a link to your testimonial page or a survey form. You can also offer an incentive, such as a discount on future services or a small gift, for leaving a testimonial.

What are some effective ways to use interior design testimonials?

There are many ways to use interior design testimonials to promote your business. You can feature them prominently on your website, social media profiles, and marketing materials. You can also use them to build trust with potential clients by showcasing your expertise and success stories.

What should I include in an interior design testimonial request?

When requesting an interior design testimonial, be sure to include specific questions that prompt clients to provide detailed feedback. Ask about their experience working with you, what they liked most about your services, and how you helped them achieve their goals. You can also ask for permission to use their name and photo in your marketing materials.

How can I showcase interior design testimonials on my website?

To showcase interior design testimonials on your website, create a dedicated testimonial page or section. Use quotes or excerpts from the testimonials and include the client’s name and photo, if possible. You can also use video testimonials or case studies to provide more in-depth examples of your work.

What are some examples of successful interior design testimonial campaigns?

Successful interior design testimonial campaigns often involve showcasing before-and-after photos, highlighting specific design challenges and solutions, and using a variety of media to tell the story. For example, you can create a blog post or social media series that features a client’s journey from concept to completion, including their feedback and satisfaction with the final result.

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