What is a design brand authority and how can you increase yours?
In a world where consumers can easily access information, it’s more important than ever for businesses to create a strong brand. Brand authority is one of the most important factors in determining how successful a business will be. But what is brand authority, and how can you increase it?
Key Takeaways – How To Increase Brand Authority
- Expertise: Build a solid understanding of your field, share insightful content, and engage with your audience to establish yourself as an expert.
- Consistent Branding: Maintain consistent logos, colors, fonts, and messaging to create a reliable and recognizable brand identity.
- Connect with Influential Brands: Identify shared audiences, engage on social media, collaborate on content, and provide value to connect with influential brands.
- User-Generated Content: Leverage high-quality user-generated content to build trust, engage your community, drive traffic, and boost sales.
- Get Publicity: Target relevant media outlets, craft compelling story angles, and send press releases to the right contacts to get media coverage.
- Share Publicity Mentions: Celebrate and share mentions through social media, tagging the outlet, using hashtags, and expressing gratitude.
- Avoid Negative Publicity: Prepare a crisis management plan, proactively monitor your online presence, and address negative feedback transparently and promptly.
- Industry Involvement: Stay informed about your industry’s trends and developments, and engage with your community to form valuable relationships and seize new opportunities.
Brand authority is the perception of a company as an expert in its field. It’s determined by a number of factors, including the quality of your products and services, the strength of your branding, and the level of customer satisfaction.
Increasing brand authority is important because it allows you to charge higher prices, attract more customers, increase brand awareness, and generate more word-of-mouth buzz and referrals.
How To Increase Brand Authority
Let’s discuss what you can do to increase your design brand authority.
Establish yourself as an expert
No one ever became an expert overnight. It takes years of practice and learning to develop the skillset and knowledge necessary to be called an expert in any field. However, there are a few things you can do to establish yourself as an expert in your field and make it easier for others to take you seriously.
First, make sure you have a strong understanding of the topic you’re claiming to be an expert on. Be able to speak about it confidently and know the latest research and developments in the field.
Next, start writing about it. Publish articles, blog posts, podcasts, or even just tweets about your subject matter. This will help get your name out there as someone who knows what they’re talking about.
Finally, engage with your audience. Answer questions online, participate in discussions, and give presentations on your topic.
Be consistent with your branding
Visual branding is one of the keys to the success of a design business. It is important to be consistent with your branding in order to create a recognizable and trustworthy image for your company. This means using the same logo, colors, and fonts consistently across all of your marketing materials.
It also means delivering a consistent message to your customers. If you change your branding or messaging too often, you’ll confuse your customers and make it difficult for them to trust you.
Consistent branding will help you build a strong identity for your business, communicate your brand values, and differentiate you from your competitors.
Connect with other influential brands
To connect with other influential brands, start by identifying who your target audience is and what you have in common with those brands. Once you know your target audience, look for ways to reach them where they are spending their time online.
Identify any social media platforms where they are active and begin building a presence there. You can also look for opportunities to guest blog on other sites or collaborate on content marketing initiatives. When creating content, make sure it is relevant to your target audience and provides value to them.
If you can provide helpful and engaging content, you will be well on your way to connecting with other influential brands.
Leverage user-generated content
User-generated content can be a powerful tool for businesses. It can help to build trust with customers and create an engaged community around your brand. Additionally, user-generated content can be used to drive traffic to your website and increase sales.
When you leverage user-generated content, make sure that the content is high quality and relevant to your brand. Many influencers want to work with brands but their aesthetics and values might not be the best match for your brand…
Get publicity in the right media
There is no one-size-fits-all answer for getting publicity. But there are a few key things to keep in mind when targeting the right media outlets for your story.
First, think about your target audience. Who are you trying to reach? Once you know that, you can start thinking about which media outlets would be the best fit.
Second, make sure you have a strong story angle. What’s new, interesting, or unique about what you’re promoting? If you can’t answer that question, it’s going to be tough to get publicity in the right media outlets.
Finally, do your research and send press releases to the right people. Make sure you’re targeting the right editors and reporters who will be interested in your story.
One thing many brand owners do wrong regarding publicity: they think it’s the actual mention in a relevant publication that grows their business, but seasoned marketers know it’s not.
It’s what you do with publicity; how you leverage it to grow your business!
When you get a publicity mention, it’s like winning the lottery – and you want to share it with your friends! Here are a few tips on how to do that:
- Set up to receive notifications from the outlet where you got the mention. You can use Google Alerts for that purpose.
- When you get the notification, take a screenshot or write down all of the details. You’ll want to include the date, time, and location of the mention, as well as who said it and what they said.
- Post about it on social media and tag the outlet where you got the mention. Use hashtags to make it easy for people to find your post.
- Thank the outlet for mentioning you and let them know how much you appreciate it.
- Create a simple blog post on your website and link back to the publicity piece. Alternatively – create a press page on your website and add all your press mentions there with links to the publications.
- Create a PDF and store it in your own database, such as Google Drive.
Avoid negative publicity
Negative publicity can have a devastating effect on your business. It can damage your reputation, cause customers to leave, and even lead to legal action. While it’s impossible to avoid all negative publicity, there are steps you can take to minimize the damage.
First, make sure you have a crisis management plan in place. This plan should outline how you will respond to negative news stories and how you will protect your reputation. You should also have a team of people who are responsible for implementing the plan.
Second, be proactive in monitoring your online presence. Again, use Google Alerts or other tools to track what’s being said about your company online. If you see any negative reviews or articles, address them immediately.
Don’t try to cover them up – just be honest and apologetic, and offer to fix the problem.
Get involved in your industry and/or local happenings
If you’re not involved in your industry and or local happenings, you’re behind the curve. Staying up to speed with what’s happening in your industry is crucial to keeping your business afloat.
Not only that but getting involved in your community can help you form valuable relationships that could lead to new business opportunities. There are plenty of ways to get involved, so find one that works best for you and get started today!
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Brand authority is the perception of a company as an expert in its industry. It’s based on factors like product quality, branding strength, and customer satisfaction. It determines how credible and knowledgeable a company is seen within its field.
Brand authority can lead to higher prices, increased customer trust, more awareness, and better word-of-mouth referrals. It sets a business apart as a go-to source for its products or services.
How can I establish myself as an expert in my field?
Develop a strong understanding of your industry, create valuable content, engage with your audience, participate in discussions, and give presentations related to your expertise.
Consistent branding creates a recognizable identity that builds trust and differentiates you from competitors. It helps customers remember and associate your brand with specific values and quality.
How can I connect with influential brands and collaborators?
Identify shared audiences, engage on social media, contribute guest posts, and collaborate on content that provides value to both your audiences.
User-generated content builds trust, engages your community, and can lead to increased website traffic and sales. It showcases real customer experiences and endorsements.
Identify your target audience, craft compelling story angles, and send press releases to relevant media outlets. Make sure your story is interesting and valuable to the intended audience.
What should I do when I receive positive publicity mentions?
Share them on social media, tag the outlet, use relevant hashtags, and express appreciation. Maximize the reach and impact of positive mentions.
How can I manage negative publicity effectively?
Have a crisis management plan in place, monitor your online presence, address negative feedback honestly and promptly, and strive to resolve issues publicly.
Staying informed about industry trends helps you remain competitive. Engaging in industry events and local activities can foster valuable relationships and lead to business opportunities.