For many design business owners, creating a home decor collection, or a collection of any physical products is the holy grail. You can expand your physical product business in so many different ways, launch overseas, and build a scalable business and an iconic brand.
In this article series, we will dive into
- how to launch a product line
- how to manufacture your products
- how to build a brand and market your products
- how you can sell your products effectively and profitably
- how the logistics work
- how to participate in trade shows, both national and international
- and much more!
How to Start selling products as an interior designer
There are multiple ways to launch a product line.
Get clear on what kind of products you want to create. You can choose between OEM, Private Labeling, and Licensing.
- OEM means that you develop your own, unique products.
- Private Labeling means that you add your brand to ready-made products. Certain customization is often available.
- Licensing means that you license your brand to a manufacturer who will take care of the complete production process.
All collections have pros and cons, but there are many possibilities.
How to manufacture your Home Decor Collection
Finding a reputable manufacturing partner is essential to the success of your home decor brand. The right partner will help you produce high-quality products that meet your customers’ needs. They will also be able to help you expand your product line and reach more customers.
When choosing a manufacturing partner, you should consider the following factors:
- The quality of their products
- The level of customization they offer
- The turnaround time
- The price
It’s important to do your research before choosing a manufacturing partner. Talk to other businesses who have worked with them and read reviews online. Once you’ve narrowed down your options, it’s time to start testing their products. Send them a sample of your product and see how they compare in terms of quality and price.
How to build a brand and market your products
Branding and brand development are essential in the design industry, and the sooner you start thinking about your brand, and designing the right brand elements, the faster you will be able to attract the right type of customer and media opportunities.
In this article, I’m covering the essentials of designing a brand that stands out and sells.
How to Design a brand ambassador program
If you have physical products, nothing increases your reach faster than a strategically designed brand ambassador program, which we cover in this article.
A brand ambassador program is a great way to connect with customers and create advocates for your brand. When done correctly, a brand ambassador program can generate positive word-of-mouth marketing and increase sales.
Brand ambassadors act as cheerleaders for your business. They are passionate about your brand, promote it on their own channels, and build a community around your brand. Building a community around a brand is nothing new, but modern media platforms make it simpler than ever.
Even if you sell services, you can still create a brand ambassador program!
How you can sell your products effectively and profitably
You also need to figure out how to sell your products effectively. There are multiple sales channels for you to leverage to sell your home decor products, you need to choose the ones that make sense to your business and ambitions.
Discover the difference between retailer, agent, and distributor, and which ones you need to engage particularly if you plan to go overseas with your product line. If you plan to sell at retail stores, then here’s a great plan for how to get your products in stores fast.
How the logistics work
Logistics is a huge part of a home decor business. This is, of course, something you cannot handle by yourself, but you need to partner up with the right logistics provider.
One of the major factors for business success, particularly when you have physical goods, is the capability to streamline product deliveries at all points.
You need to be able to get the products from your manufacturer to your warehouse and further to your customers. This simple-sounding transaction needs to be seamless, fast, and preferably, not too expensive.
However, setting up this simple chain of logistics is a major consideration and oftentimes, not so easy.
How to participate in trade shows
Trade shows are an excellent way for businesses to showcase their offerings in an environment that allows them to interact with potential customers and get feedback on their products.
But, trade shows are a lot of work, and also quite costly. That’s why a proper process and preparations are key to successful trade show participation.
Launch Your Home Decor Collection
If you want to help to grow your home decor collection, have a look at our course on creating your signature collection and selling it to wholesales and consumers!