Hashtags, commonly used on social media platforms, are a powerful tool to help you reach a wider audience and gain more followers. By using the right interior design hashtags, you can increase the visibility of your posts and attract potential clients who are interested in your work.
- But, do you have a strategy for hashtags?
- Are you using the right hashtags for your design firm?
- If you haven’t started with hashtags yet, how to do that?
- How do you find the right hashtags?
Let’s find out!
What Is Hashtag?
Hashtag is essentially a categorization system that is used by social media platforms to categorize posts. Users can in turn use hashtags to find relevant posts. They are created by adding the # symbol before a word or phrase, without any spaces or punctuation. For example, #interiordesign or #homedecor.
When you use a hashtag, your content becomes part of a larger conversation around that topic. Users can search for hashtags and find all the posts that have used that hashtag. This makes it easier for people to discover your content and for you to reach a wider audience.
As an interior designer, you may be wondering why hashtags are important for your business. Let’s explore the benefits of using hashtags for interior designers, including what hashtags you should use, why you should use them, and how to use them effectively.
Hashtags are simply part of your interior design marketing strategy. Using hashtags for interior design can help you:
- Reach a wider audience: By using popular interior design hashtags, you can reach people who are interested in your niche. This can help you gain more followers and increase your engagement.
- Boost your visibility: Hashtags make it easier for people to find your content, even if they don’t follow you. This can help you get more likes, comments, and shares.
- Connect with other designers: Hashtags are a great way to connect with other designers and share ideas. By using industry-specific hashtags, you can find other designers who are working in your niche and connect with them.
- Showcase your work: Hashtags are a great way to showcase your work and get it in front of potential clients. By using hashtags like #interiordesigner or #homedecor, you can show off your skills and attract new clients.
- Get local clients: is you use local hashtags, you will also be associated with a location, which in turn helps you become visible for local interior design business searches.
To use hashtags effectively, you should:
- Research popular hashtags: Use tools like Instagram’s search bar or Hashtagify to find popular interior design hashtags.
- Use a mix of broad and niche hashtags: Use broad hashtags like #homedecor and #interiordesign, but also use more specific hashtags like #bohodecor or #midcenturymodern.
- Create your own branded hashtags: Create a unique hashtag for your business and for a specific project. This helps you build your brand and makes it easier for people to find your content.
- Use hashtags in your bio: Add hashtags to your bio to make it easier for people to find you.
- Use location hashtags: Showcase where you are based.
By using a mix of broad and niche hashtags, creating your own branded hashtags, and using hashtags in your bio, you can effectively use hashtags to grow your business.
As an interior designer, using the right hashtags is key to getting your work seen by potential clients and other professionals in the industry. Here are some of the top hashtags to use when posting your interior design work on social media.
These hashtags are the most frequently used by interior designers and design enthusiasts on social media:
Using these hashtags will help your posts get seen by a wider audience and increase your chances of gaining new followers and clients.
Instagram is a popular platform for sharing interior design inspiration and connecting with other designers. Here are some of the most popular hashtags to use on Instagram:
Using these hashtags on your Instagram posts will help them get seen by a larger audience and increase your chances of gaining new followers.
If you’re an interior designer, using hashtags that are specific to your profession can help you connect with other designers and potential clients. Here are some hashtags to consider using:
Using these hashtags will help you connect with other designers and potential clients who are interested in your work.
Home decor hashtags are a great way to connect with people who are interested in interior design and home decor. Here are some of the most popular home decor hashtags:
Using these hashtags will help you connect with people who are interested in home decor and increase your chances of gaining new followers and clients.
If you’re interested in architecture and want to connect with other architects and architecture enthusiasts, here are some hashtags to consider using:
Using these hashtags will help you connect with other architects and architecture enthusiasts and increase your chances of gaining new followers.
Let’s create a simple strategy for your hashtags that you can easily do in a few hours and leverage for years to come.
Research Your Audience
Before you start creating hashtags, it’s important to understand who your target audience is and what they’re interested in. Do some research to find out what kind of interior design content your audience is engaging with on social media and what hashtags they’re using to find it. This will help you create hashtags that are relevant and appealing to your target audience.
Use Relevant Keywords
When creating hashtags, it’s important to use relevant keywords that accurately describe your content. Think about the most popular interior design keywords and best keywords for home decor, and use them in your hashtags. This will help your content show up in search results when people are looking for interior design inspiration.
While it’s important to use popular hashtags to increase your reach, it’s also important to be specific. Use hashtags that describe the specific style, color, or type of interior design you’re showcasing. This will help your content stand out and attract a more targeted audience.
Create Your Branded Hashtag
You should mix your own branded hashtags and wide, trending hashtags. What are branded hashtags? Well, you could create hashtags such as
- your brand name, such as #Designeur
- your personal name, such as #TiinaWilen
- your marketing message or a slogan, such as #InclusiveDesignCommunity
Use A Custom Hashtag for Each Project
Every project you post should have its own hashtag, such as:
- project Beach Villa #WilenDesignBeachVilla
Use Custom Hashtag for Your Location
If you are a local or multi-local business, then you should also create hashtags that mention your location, such as:
Use Industry hashtags
Industry hashtags are hashtags that are used in our industry, such as
- #InteriorDesign, #HomeDecor
Here are some popular industry hashtags for interior designers, design hashtags, and hashtag decor that you can use in your posts:
Use Trending Hashtags
Finally, it’s important to use trending hashtags to increase your visibility and reach a wider audience. Keep an eye on trending hashtags in the interior design community and use them in your posts. This will help your content show up in search results and attract a larger audience.
Your total hashtag cloud could look like this:
#brandname #brandedhashtag #project #location #industry #industry #industry #trending #trending #trending #trending #trending #trending
Using these hashtags, along with relevant keywords and specific descriptions of your content, will help you create effective hashtags for interior designers and increase your visibility on social media.
Later analyzed 18M+ Instagram feed posts to see how the number of hashtags impacts reach:
They found that using more hashtags typically yields the best results — with 20 hashtags receiving the highest average reach rate.
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In addition to using hashtags in your posts and reels, you can also use them to build a following on Instagram. Here are some tips:
- Use a mix of popular and niche hashtags to reach a wider audience while also targeting specific interests.
- Research the most viewed tags on Instagram and use them strategically in your posts.
- Use keywords for home decor and interior design to attract followers who are interested in your niche.
- Consider creating a branded hashtag for your business, such as #hashtaghousedesigns, to encourage followers to share their own photos and tag your brand.
Using hashtags effectively on platforms such as Instagram can help you grow your following, increase your visibility, and attract new clients. By incorporating the right hashtags into your posts and Reels, you’ll be able to connect with the right audience and showcase your unique style as an interior designer.
On platforms such as Instagram, users share their design inspiration and ideas every day. Whether you’re looking to showcase your latest project, share design tips and tricks, or connect with other designers, using the right hashtags can help you achieve your goals. Some of the most popular interior design hashtags on Instagram include #homedesign, #interiordesign, #homedecor, and #designinspiration, among others.
To make the most of your Instagram presence, it’s important to stay up-to-date with the latest trends and best practices for using hashtags. Whether you’re creating posts, stories, or reels, incorporating relevant keywords and trending hashtags can help you reach a wider audience and get more engagement on your content. So why not give it a try and see how hashtags can help you elevate your interior design game on Instagram?