We all know publicity and media appearances matter – but how do you get publicity if you don’t have lots of excellent work to showcase, or big budgets to hire a PR firm? There’s a way, and I’m going to reveal how you too can get quoted in the media as a design expert!
As I work both as a growth expert and a publisher, I see both sides of publicity. Many of my clients want publicity and one of the methods we often implement is the guest expert strategy.
- how to become a guest expert
- how to get quoted in the media as a design expert
- why this is a great strategy
- who can implement this strategy
Let’s dive in!
Why Getting Quoted In Media
Being quoted in the media can provide significant exposure and help establish your expertise, increase your visibility, and enhance your professional reputation.
Whether you’re an interior designer, industry expert, or thought leader, being quoted in news articles, interviews, or feature stories can be a valuable tool for building your personal brand and expanding your network. Let’s figure out how to actually quoted in the media as a design expert, even if you have no media connections.
Develop Your Expertise
To become a go-to source for media professionals, it’s important to establish yourself as an expert in your field. Focus on acquiring in-depth knowledge and staying up to date with the latest trends, research, and industry developments. Attend conferences, participate in webinars, and engage in continuous learning to enhance your expertise.
Build Relationships With Journalists
Building strong relationships with journalists is crucial for getting quoted in the media. Start by researching journalists and media outlets that cover your industry or area of expertise.
Follow them on social media, read their articles, and engage with their content by providing thoughtful comments or sharing relevant insights. This will help you establish a connection and demonstrate your knowledge and interest in their work.
TIPS: share journalists’ work on social media! Everyone wants more attention, and you can share articles from a publication through your own channels.
Craft a Compelling Media Pitch & Media Kit
When reaching out to journalists, craft a concise and compelling media pitch that highlights your expertise and the value you can provide to their audience. Personalize each pitch to the journalist’s interests and focus on why your perspective or insights would be valuable for their readers.
Make it clear, concise, and easy to understand.
Also, don’t forget to add your media kit to each of your pitches. The kit allows the journalists to find the needed information about you, and you don’t need to waste their time on email back and forth.
Be Responsive And Available
Journalists often work on tight deadlines, so it’s essential to be responsive and available when they reach out to you. Monitor your email regularly and respond promptly to media inquiries.
Journalists appreciate experts who can provide timely and insightful comments, so make yourself readily available for interviews or additional information.
Offer Unique Insights And Perspectives
To capture the attention of journalists, provide unique insights and perspectives on relevant topics. Avoid generic statements and strive to offer fresh ideas or alternative viewpoints.
Develop a strong voice and opinion on industry matters, and back up your statements with data, research, or personal experiences whenever possible.
Be Quotable
Craft your responses in a way that makes it easy for you to get quoted in the media as a design expert. Provide concise and memorable statements that encapsulate your key points. Use simple and straightforward language that is accessible to a broad audience.
Journalists are more likely to quote experts who can convey complex ideas in an understandable and compelling manner.
Leverage Social Media
Use social media platforms to amplify your visibility and increase your chances of getting quoted in the media. Share relevant articles, industry insights, and thought-provoking content.
Engage with journalists, influencers, and other experts in your field by tagging them, mentioning their work, and participating in industry discussions. This will help raise your profile and make you more visible to media professionals.
Keep Your Website & Social Media Up To Date
Keep your website and social media profiles up-to-date. Make sure that your website and social media profiles reflect your expertise and showcase your work. This can help journalists and bloggers find you and reach out for quotes and interviews.
Look Out For Journalist Requests
Look out for requests and offer to contribute guest articles to reputable publications. Pitch article ideas that align with the publication’s audience and demonstrate your expertise.
Even a short quote allows you to showcase your knowledge and writing skills while building relationships with editors and journalists, and you can add your media mentions to your website and marketing collateral. Journalists often just want a short expert quote, but you still get quoted in the media as a design expert.
HARO (Help a Reporter Out) sends daily requests from authoritative publications – get on their list!
Maintain Professionalism And Integrity
When interacting with journalists, always maintain a high level of professionalism and integrity. Be honest, transparent, and respectful in all your communications. Building a reputation as a reliable and trustworthy source will increase your chances of being quoted and sought after for future media opportunities.
Can You Get Quoted In Media Even If You Are a Beginner?
Yes, it is possible to get quoted in media even if you are a beginner in your field. You just need to have specific knowledge and point of view!
Get Quoted In The Media As A Design Expert Is A Great Way To Get Free Publicity
Getting quoted in the media as an interior expert can be a great way to get free publicity for your business. When you are quoted in a news article, blog post, or other media outlet, it can help establish you as an authority in your field and increase your visibility to potential clients.
