As an interior designer, you’re always on the lookout for new ways to showcase your work and reach potential clients. Tons of tools are available for professionals and brands, and today, we’re looking at one of them: Pinterest.
You might ask if you can get interior design clients from Pinterest. Let’s find out! in this article, I’m covering:
- what is Pinterest and why you should care
- how Pinterest marketing differs from social media… “hang on, isn’t Pinterest a social media tool?” (nope)
- how to use Pinterest when working with interior design clients
Let’s dive in!
What is Pinterest?
With over 400 million monthly active users, Pinterest is a visual search engine that allows users to discover and save ideas for everything from home decor to fashion.
So, while Pinterest is an online tool it’s not social media. There’s very little socializing on Pinterest, and people use Pinterest to search for ideas. That’s why, as our industry is highly visual, you should not ignore this platform!
Why Pinterest is important for interior designers
Pinterest provides an opportunity to showcase your portfolio, share design inspiration, and connect with potential clients. By creating boards that showcase different design styles and trends, you can attract followers and build your brand.
Additionally, Pinterest’s search functionality allows users to find specific design ideas and products, making it a valuable tool for those looking to source materials for their projects. And, as an interior designer, you can create your own inspiration boards that you can use in your client work!
I have found Pinterest to be an invaluable tool for inspiration, organization, and marketing. Here are a few reasons why:
Inspiration: Pinterest is a visual search engine with millions of images related to interior design. It allows designers to browse through a vast array of design styles, color schemes, furniture, and decor options. You can save your favorite images to boards and share them with clients to get a better understanding of their preferences and tastes.
Organization: With Pinterest, you can create boards for each project or client and easily organize and access all the images and ideas related to that project. This helps you keep track of your ideas and inspirations and share them with clients and collaborators.
Marketing: Pinterest is also a great platform for marketing your services and showcasing my portfolio. By creating boards with your previous projects and design ideas, you can attract potential clients and showcase your expertise and creativity. You can also use Pinterest to drive traffic to your website and blog by creating pins with links to my content.
Here’s an example from a previous client case:
One of my clients at Avenue recently worked with an interior design client who was looking for a modern and minimalist design for their living room. By browsing through Pinterest and creating a board with her favorite images, the designer was able to present several design options that matched their preferences and style. The client was impressed with the ideas and ended up hiring her for the project.
Now, let’s talk about how you can get started with Pinterest!
Creating a Pinterest account and optimizing your profile
As an interior designer, creating a Pinterest account is a crucial step in building your online presence and reaching potential clients. Here are a few tips to help you optimize your profile:
- Choose a professional profile picture that represents your brand and style
- Choose a name that is both branded and explanatory
- Write a clear and concise bio that includes relevant keywords and a call-to-action
- Create boards that showcase your work and style, and organize them into categories for easy navigation
- Add a Pinterest Save button to your website to encourage visitors to save and share your content
- Enable rich pins to provide more information about your pins and improve their visibility in search results
Here’s an example from a previous client case:
I worked with a client who wanted to increase their online presence and reach more potential clients. By optimizing their Pinterest profile and creating boards that showcased their work and style, they were able to attract more followers and drive traffic to their website. They also saw an increase in inquiries and bookings from clients who found them on Pinterest.
Now, you might wonder…
“If I create lots of inspirational images on Pinterest, wouldn’t it just help them to DIY their projects?”
The thing is this: DIYers will DIY anyway, without you being on the platform or not. It’s the same with business owners: many read articles like this and run with the advice, but many also feel that they need more in-depth consulting and coaching, and those ones often reach out to me.
You need to see Pinterest marketing as a method to increase your visibility and brand reach. When you do that, the clients will find you, get inspired by your skills, and essentially: hire you!
Now, the next step: building boards.
Building boards and creating pins that engage your audience
As an interior designer, it’s important to create Pinterest boards and pins that engage your audience. Here’s how you do it:
- First, create boards that are specific to your niche. For example, if you specialize in kitchen design, create a board specifically for kitchen design inspiration. This will help attract the right audience to your profile.
- Second, make sure your boards have a consistent theme and aesthetic. This will help your audience recognize your brand and make it easier for them to navigate your profile. Use colors, fonts, and images that align with your brand identity.
- Third, create pins that are visually appealing and informative. Use high-quality images and include detailed descriptions that provide value to your audience. For example, if you’re pinning a kitchen design, include information about the materials used, the color scheme, and any unique features.
- Fourth, use keywords in your board and pin descriptions to help your content show up in search results. This will help attract a larger audience to your profile.
- Finally, engage with your audience by responding to comments and messages. This will help build a relationship with your followers and establish you as an expert in your field.
Here’s another example from a previous client case:
I worked with a kitchen designer who created a board specifically for farmhouse-style kitchens. They used high-quality images and included detailed descriptions of each pin, including information about the materials used and the color scheme. They also engaged with her audience by responding to comments and messages. As a result, they attracted a large following and established themself as an expert in farmhouse-style kitchen design.
“Should I pin other designers’ work to my boards?”
Yes, for inspiration and to showcase your admiration for special styles and moods, but, remember this: Pinterest only works if you create original content. So, of all the pins you create, the majority needs to be your own work.
“But I don’t have that many projects under my belt yet”
That’s okay, you don’t need to have that many projects yet, you can simply use Pinterest to share your knowledge and expertise! For example, you can create pins that teach your future clients about a typical renovation process, and of course, share your own delivery process.
Here’s an example of how I adjusted the strategy for a previous client:
My client was an interior designer who specialized in mid-century modern design. They had been creating boards that focused on different aspects of mid-century modern design, such as furniture, lighting, and color palettes.
When we got started, we decided to shift the strategy and create more boards that showcased my client’s work instead of pinning inspiration. We also started creating more detailed descriptions for each pin, which helped to drive more traffic to my client’s website.
Collaborating with clients and other designers on Pinterest
One of the best things about Pinterest is that it enables collaboration between clients and designers. Clients can create boards and share them with designers, who can then add their own ideas and suggestions. This makes it easy to share inspiration, color schemes, and design concepts and ensures that everyone is on the same page.
When collaborating with clients, it’s important to remember that Pinterest is a visual platform. This means that images are key. Encourage your clients to create boards that showcase their style and preferences, and to add notes and comments to each pin. This will help you understand their vision and make it easier to create a design that meets their needs.
In addition to collaborating with clients, Pinterest is also a great platform for connecting with other designers. By following other designers and design-related boards, you can stay up-to-date on the latest trends and get inspiration for your own projects. You can also use Pinterest to network with other designers and potentially collaborate on future projects.
Pinterest is an evergreen marketing engine
What separates Pinterest from its social media friends such as Instagram or Facebook is this: the pins are evergreen and only bring you more visibility and website traffic over time.
This means that everything you post on Pinterest is a valuable asset that you can leverage for years to come. This is not the case with social media platforms where you need to feed the beast continuously to be able to grow your engagement.
Now, how to get started with Pinterest to get interior design clients
Let’s cover the simple steps to get started and optimize your profile.
Step 1: Create an account on Pinterest
Creating an account on Pinterest is a simple process that can be completed in a few easy steps. Here’s how you can create an account on Pinterest. You can access Pinterest through your web browser by going to www.pinterest.com, or you can download the Pinterest app from the App Store (for iOS devices) or Google Play Store (for Android devices) and install it on your mobile device.
Step 2: choose a name that is both branded and explanatory
The name you use should be both your brand and an explanation of what your followers can expect. For example:
Hills Interior Design – Creating Resortlike Homes in Beverly Hills
Step 3: switch to a business account
Switching to a business account on Pinterest offers several advantages for designers. Here are some reasons why you might consider switching to a business account on Pinterest:
- Access to Pinterest Analytics: With a business account, you gain access to Pinterest Analytics, which provides valuable insights into the performance of your pins and boards. You can track metrics such as impressions, engagement, and click-throughs, allowing you to measure the success of your Pinterest marketing efforts and make data-driven decisions to optimize your content strategy.
- Professional Features: Business accounts on Pinterest come with additional features that are tailored for businesses, such as the ability to add a website link to your profile, create shoppable pins with product tags, and access Pinterest Ads Manager for running paid advertising campaigns.
- Branding and Credibility: Switching to a business account allows you to showcase your brand name and logo on your profile, which can help establish your brand identity and build credibility with your audience.
- Collaboration Opportunities: Business accounts on Pinterest can collaborate with other users on group boards, which can be a powerful way to expand your reach, engage with other users, and drive more traffic to your content.
- Pinterest Shopping Features: If you are selling products or services, having a business account on Pinterest allows you to take advantage of Pinterest’s shopping features, such as product tagging and shopping ads. These features make it easier for users to discover and purchase your products directly from your pins, providing a seamless shopping experience.
Step 4: Create a pinning strategy and schedule
First, decide what kind of content you want to pin. Here are some great ideas for content. Then create a template using Canva.com. This is a great tool that allows you to create marketing materials easily. And, you can also publish your content directly to Pinterest and social media!
Pinterest wants you to post long images. So unlike Instagram where a square is recommended, you want to post vertical images.
Also, add text to your images. It’s also a great idea to add a visualized button to encourage people to click the image.
Step 5: use rich pins on your website
Rich Pins are a type of enhanced pin on Pinterest that provides more information and context about a pin directly from your website.
There are several types of Rich Pins available, including product pins, recipe pins, article pins, and more.
Step 6: Enable the ‘pin-it’ option on your website
You can add the pin function to your website to encourage your website visitors to pin your images. Remember to add a watermark and website address to your images!
Pinterest allows you to add hashtags to your pins, to increase searchability. Think about the hashtags that you want to use to be found. I also recommend you add a branded hashtag, such as #ResortStyleInteriorDesign, or just your brand name, such as #TheDesigneur.
Step 8: Organize your boards logically
You should organize your Pinterest boards logically, for example, based on the type of work you do, your favorite styles, and different categories, such as bedrooms, kitchens, and so on. What makes logical sense to your business?
Step 9: Pin your free guides and lead magnets
Remember to create pins that invite people to download your guides and read magnets! These are great expert-based pins that you can publish. You can publish several pins that all refer to the same guide.
Step 10: Consider promoted pins
Lastly, Pinterest is a great place for advertising. You can increase your reach, target the right audience, and grow your business by leveraging Pinterest ads.
Measuring success and adjusting your strategy
As an interior designer, it’s important to measure the success of your Pinterest strategy to ensure that you’re getting the most out of your efforts. Here are a few ways to measure success:
- The number of followers: Keep track of the number of followers you have on Pinterest. This is a good indicator of how many people are interested in your content.
- Engagement: Look at the number of repins, comments, and likes your pins are getting. This will give you an idea of how engaged your audience is with your content.
- Website traffic: Use Google Analytics to track how much traffic your website is getting from Pinterest. This will help you understand how effective your pins are at driving traffic to your site.
Once you’ve measured your success, it’s important to adjust your strategy accordingly.
Do you feel like you could get interior design clients from Pinterest?
It’s worth a try so let’s get started with it. If you need help with creating your strategy and operations, reach out to me.