Designer For A Day – A Successful Business Model For Design Pros

Are you thinking about launching a Designer for a Day service? A design day is a simple service where you help your customers with their space over one day – often 5-7 hours.

Offering a “Designer for a Day” service can significantly boost the profitability of your Interior Design Business. Consider this: if you were to offer this service at a rate of $1500 per day, and you managed to book just one client per week for 50 weeks a year, your revenue would be $75,000 annually! Isn’t that impressive? Now, imagine if you doubled that booking rate to two clients a week. You’re looking at an additional $150,000 a year contributing directly to your bottom line! This service is not only a legitimate option but a highly lucrative one as well.

Designer For A Day
Designer For A Day

Understanding The Designer For A Day Business Model

Designer for a Day is a concept where interior designers offer clients their expertise for a single day. This is a great service offer to complement your interior design business model, or why not focus solely on.

The Concept of Design Day

This service provides a cost-effective solution for clients who want to enhance their living space without committing to a long-term project. As a design pro, you can offer this service to attract a broader market of clients while maintaining the integrity of your brand.

The idea behind Designer for a Day is to provide clients with expert advice on their design goals. During the day, you will work closely with your clients to understand their needs and provide them with an actionable plan that they can implement on their own. This service is ideal for clients who need a fresh perspective on their living space or want to try out new design ideas.

Benefits for Design Pros and Clients

Designer for a Day offers several benefits for both design pros and clients. As a design pro, you can use this service to showcase your skills, attract new clients, and generate revenue. This service also allows you to work on a variety of projects, which can help you gain experience and build your portfolio.

For clients, Designer for a Day is an affordable way to get expert advice on their design goals. They can work with you to create a plan that meets their needs and budget. This service also provides clients with a fresh perspective on their living space, which can help them make better design decisions in the future.

The designer for a day vs full-service design works the same way as in B2B you can bring in a marketing expert to assess your business versus an agency to do the actual marketing work. Both are highly valuable, just different.

Setting Up Your Design Day Service

I think setting up your service offers requires careful planning and consideration. Let’s discuss the key elements of setting up your Designer For A Day service. Many designers want to structure the day to be a 5-7 hours time block, so we go with a 6-hour block in this example.

Structuring the 6-Hour Time Block

One of the cornerstones of this service is to design the time block to maximize your productivity and ensure you deliver value to your clients.

The workflow of a Designer For A Day service typically follows a similar pattern, however it doesn’t follow the typical full-service process. Due to time constraints, some parts of the delivery will be removed.

Before you start thinking about the workflow, decide your deliverables. And, remember to keep the time constraints in mind!

Determining Your Service Deliverables

When setting up your Designer For A Day service, you need to determine what services you will offer within the 6-hour time block. Some examples of services you can offer include:

  • Space planning and layout
  • Material and product selection
  • Color consultation
  • Furniture selection and placement
  • Lighting design
  • Art and accessory selection

The key with the Designer For A Day package is that after the day, you’re done (unless the client wants you to deliver another package, or get a quote for a full-service package).

As a designer, you need to help your client to understand what’s possible to achieve in the consultation, and what’s not. Most designers plan the day to end with a 1-2 hour summary of the day, sent to the clients.

Note: again… your clients don’t know what they can achieve during one consultation, so you need to scope it. You can ask them to fill out a list of priorities that you go through with them, unless your scope is well-defined to cover just one or a few areas.

Typical Workflow of a Designer For A Day Service

Now that you know what the deliverables are, you can design the perfect workflow for your clients and you. Consider dividing the 6-hour time block into smaller segments, such as:

  • 1 hour for an initial consultation
  • 2 hours for space planning and layout
  • 2 hours for material and product selection
  • 1 hour for wrap-up and next steps

After the consultation, you might want to get back to your office for 1-2 hours of summarizing the day, preparing the materials to send to the customers, and sending it all in one package, often in an email. Don’t leave this to later!

Pricing Strategies For Your Designer Day Service

Determining the right pricing strategy for your Designer For A Day service is crucial. You need to ensure that your pricing is competitive while also allowing you to make a profit. Some pricing strategies you can consider include:

  • Flat fee: Charge a flat fee for your Designer For A Day service, regardless of the services offered.
  • Package pricing per function or area: for example, if you do floor planning versus design consultations, you might have different prices.

However, to keep this simple, offer just one day rate and stick to that!

Creating a Design Questionnaire

Creating a design questionnaire can help you better understand your clients’ needs and preferences. You can use this information to tailor your Designer For A Day service to their specific needs.

Some questions you can include in your design questionnaire are:

  • What do your customer wish to accomplish
  • What is the order or priorities (if, for example, you have a full house that you go through)
  • Do they expect to get advisory or a list of items to purchase (if you offer both)
  • How is the space used

You can also inquire about their budget & timeline for the project (beyond the design day).

Detailed Contract

Creating a detailed contract is essential to protect both you and your clients. Your contract should include:

  • A detailed description of the services you will provide
  • The 6-hour time block structure
  • The pricing strategy you will use
  • Any additional fees or charges
  • Payment terms
  • Cancellation/rescheduling policy

This is a type of service offer that you should charge for in advance. Set up an online payment system to make it simple for you and your customers!

Pre-Design Day Preparations

Before the Designer for a Day service, there are a few steps you should take to ensure a smooth and successful design day. These steps include an initial discovery call, gathering inspiration images, and finalizing the design direction.

Initial Discovery Call

The initial discovery call is the first step in the Designer for a Day process. During this call, you will discuss the client’s needs, preferences, and budget.

It is essential to ask the right questions to ensure that you have a clear understanding of the client’s vision. You should also take this opportunity to explain the Designer for a Day service and answer any questions the client may have.

Gathering Inspiration Images

Once you have a clear understanding of the client’s vision, it is time to gather inspiration images. These images will serve as a guide for the design day.

You can ask the client to send you images of their preferred style, color scheme, and any specific elements they want to include in the design. Create a binder with images and other instructions you need.

Your Business Tools

One of the key tools you can bring with you is your pricing excel sheet and your company’s process presentation. When you go through the space, you can easily estimate pricing for them on the go! Just be mindful of explaining, in writing, that those prices are estimates only.

Also, your clients might want to know more about your services, so having a well-prepared deck with you that you can present to your customers is a must. Always include this material in the summary package as well. But, since you’re at their premises doing consultation, it doesn’t hurt to have printed versions of your client information package with you…

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Executing a Successful Design Day

When it comes to executing a successful design day, there are a few key things you need to keep in mind. Choosing the right order of prioritization is key so you and your clients can feel happy about the project.

You might want to take some notes while you walk through the space. You could add all your recordings as part of your delivery, or just use them to make your final delivery package.

It’s easier to carry an iPad than a laptop. That’s why, you should have an iPad (or similar) with a pen to write. Also, you could take pictures of the space while you go!

A great way to structure your notes is to create the sheets in advance. For example, if you go through the whole house with them, make one sheet per room. This structure will help you organize your thoughts afterward, making it easy to create the final notes.

Reserve Time For Presenting Your Business Processes

Chances are that you will turn this consultation into a full project, either directly or later. That’s why, you should always make sure you will take 10-20 minutes to walk your clients through your other services and how your firm can help them. Again, hand over your client experience materials, and preferably: wrap them in a nice goodie bag! Who doesn’t love goodie bags?

Post-Design Day Strategies

After a successful Designer for a Day session, it’s important to have a plan in place for follow-up and future projects. Here are some strategies to consider:

Delivering a Follow-Up Report

After the end of the day, make sure to deliver a follow-up report to your client. This report should include a summary of the work completed during the Designer for a Day session, as well as any recommendations for future projects.

Be sure to include any sketches, layouts, or other materials created during the session. This report will help your client remember the work completed and provide a starting point for future projects.

Encouraging Future Projects

One of the main benefits of Designer for a Day is the potential for future projects. Use the follow-up report and planning meeting to encourage your client to consider additional projects with your design firm.

Be sure to highlight the benefits of working with your firm, such as your expertise, creativity, and attention to detail. By encouraging future projects, you can build a long-term relationship with your client and increase your revenue.

But, if you know you are done, then you are done. Do not allow endless follow-up questions and extra deliveries to slide into your mailbox.

Marketing Your ‘Designer For A Day’ Service

Once you have established your Designer For A Day service, it is important to market it effectively to your target audience. You can find lots of marketing and sales advice here: Sales & Marketing For Designers.

Expanding Your Business Model

Now that you have mastered this approach, it is time to consider expanding your business model to attract new clients and increase revenue.

From Design Day to Full Service

One way to expand your business model is to offer full-service interior design services. Many clients who start with Designer For A Day will be interested in taking their project to the next level and engaging you for a complete design plan.

This can include everything from selecting finishes and furnishings to managing the construction process for a new build. Again, offering your other services should be part of your design day process, but the day itself needs to provide impeccable value.

Stacking Multiple Days

You could stack multiple days to help them further. You could sell a multi-day program where the customer is implementing everything by themselves but they have you as their trusted advisor in the process.

FAQ – Is Designer For A day The Right Business Model For You?

Designer For A day

What are the benefits of hiring a designer just for a day?

Hiring a designer for a day can be a cost-effective solution for clients who need a quick design fix or want to try out a designer’s services before committing to a longer-term contract. It can also be a great way for designers to showcase their skills and build their portfolio, while earning a steady stream of income.

Designer For A day

How can I calculate the fees for my interior design services?

Calculating fees for interior design services can be a complex process that involves a number of factors, such as your level of experience, the scope of the project, and the amount of time and resources required to complete the job.

It’s important to take all of these factors into account when setting your rates, and to be transparent with your clients about your pricing structure.

Designer For A day

What are some successful business models for design professionals?

There are a number of successful business models for design professionals, including fee-based models, commission-based models, and value-based models. Each model has its own advantages and disadvantages, and it’s important to choose the one that best aligns with your skills, experience, and business goals.

Designer For A day

How do interior designers Price The Design Day?

You can price it as you find suitable for your business, but normally, you should consider offering it for a one-time fixed price. Calculate your hourly rate, and travel costs, and turn that into a package that is easy to purchase & book on your website!

Designer For A Day A Successful Business Model For Design Pros

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