Create a professional media kit for your design business – 12 elements

When you are planning to create a media kit for your design business, it is important to think about the goals you hope to achieve with the kit. But even more crucial is to have one ready before you’re ready to attract media opportunities!

In this article, we discover

  • why a media kit
  • what is a media kit and what goes into one
  • how you can create a media kit for your interior design business

Let’s go!

Why media kit?

Whether you are hoping to win an award, attract attention from journalists, or simply compile information for future use, there are a few things you should keep in mind when compiling your media kit.

What to think about when creating your interior design media kit

Make sure all materials are high quality and easy to use. Photos should be clear and well-lit, graphics easy to understand and printable on large sizes, and fonts legible at a distance.

Documents should be formatted correctly for online usage (e.g. PDF, Word, Powerpoint). All materials should be easily accessible to journalists. Make sure all material is included, including contact information for your organization and media contacts.

Create your media kit before you need it

Your media kit is one of your most important marketing tools. A well-crafted and well-maintained kit can help you secure valuable media coverage, which can, in turn, boost your business.

Every business owner should create a media kit before they feel ready – when the right opportunity comes knocking, you want to be prepared.

If you have a media kit ready while you’re reaching out to journalists and publications, you will look more professional and they’ll be more receptive to your pitch.

Also, a media kit is, just like your other business and marketing materials, an asset that keeps developing when you grow and get more publicity.

But what goes into a good media kit? How do you create one that will work best for your business? Here are some tips to get you started.

What’s in a media kit?

Your media kit will outline all of the information about your company that journalists or other members of the media might want to know. It can include things like your company’s history, its products and services, its key personnel, and contact information.

A well-made media kit can help you get publicity for your company and even attract new customers.

You shouldn’t take it for granted that the journalist will find your website, social media, images, and all the things. If you put them in one place, you will be helping the journalist a great deal and increase your chances to be featured.

The media kit usually consists of…

  1. Company introduction, founding date & address
  2. Key numbers & achievements
  3. Your media contact
  4. Your brand story
  5. Your (and the other founders’ / key people’s) official bio
  6. Your design works / product image
  7. Link to your image vault
  8. Links to social media & to your website
  9. Customer cases
  10. Your previous media mentions
  11. Your area of expertise
  12. Your brand assets: logo, fonts, colors

Company introduction, founding date & address

Briefly introduce your company, what you do, what gap in the marketplace it’s filling, and who you help. Add the founding date and your company address. If you have multiple locations, be sure to include all of them and clearly identify the headquarters.

Key numbers & achievements

You should add the important numbers that depict your company’s growth, such as the number of employees, revenue range, customers, markets, etc. You can also add key achievements into a timeline, which will illustrate how your company has been developing over the years.

Your media contact

Add the name, telephone number, and email address to the press and media contact in your company. If you work with a PR agency, make sure to include their contact information and verify that information is always up to date. 

Your brand story

The brand story is a short description of what your brand does, and why it exists. You can also add a short story about your own personal journey to become a business owner, what inspired you to start a business, and why you launched this particular business.

Your (and the other founders’ / key people’s) official bio

When you are creating your official bio, there are a few things to keep in mind. First, make sure to list your most recent and relevant accomplishments. List your current position in your company and other positions that have relevance to your business.

For example, if you have had an executive position in the banking industry and you’re now the owner of a fast-growing design business, the journalists will want to know about it. You also want to list any awards or honors you have received.

Your design jobs/product images

Add one or a few images of your products or designs into your media kit, so that the journalist will get a feeling of your work, and is able to plan it into their articles. If you have created a signature look, then make sure the images showcase that look. If you have a product innovation, then add that to your media kit.

Link to your image vault

Journalists are busy, and if you can help them to get all the needed information easily, they are more likely to feature your work and do it again.

First, you need to create an image vault where you store your images in high-resolution and low-resolution. It’s important to create ready-made images of your work, and depending on the publication, the requirements for the images differ.

Generally, online media wants low-resolution images, and print media wants high-resolution images. To make sure you get your images to the relevant media, create folders of both types of the same images!

Great alternatives for image vaults

  • Google Drive
  • DropBox
  • Amazon S3

Links to social media & to your website

Add the links to your social media accounts so the journalist can easily find them and add them to the article. You might want to add both your professional profile on LinkedIn, particularly if the article is featuring you as the leader of your company, and your company profiles on the chosen social media platforms so you can get the readers to find your business.

Also, remember to add a link to your website too for easy access and referral.

Customer cases

If you have public customer stories, or if you have worked with a famous person, and you have their permission to mention it, add that to your media kit. You could also ask for a quote from your previous customers.

Your previous media mentions

Every time you get media, you should update your media kit. Not all media will be important to mention in your kit, but when you get started, each mention counts. Use the staircase method to climb the media ladder, and update the media logos on your kit each time you get new mentions.

Also, add links to relevant articles. You can add a link to the media page on your website where you list all your media mentions. This will also show the journalist that you are willing to share their work too.

Your area of expertise

You should list the topics you’re an expert in if you want to be featured as a subject matter expert. List the specific areas of expertise and give examples of what types of articles you’d love to contribute to.

Your brand assets: logo, fonts, colors

Last, but not least – you need to add your logo variations and instructions for usage, fonts, and brand color guidelines to your media kit.

How to create a media kit for your design business

In conclusion, a media kit is an important tool for any business or individual looking to promote themselves. By following the steps listed above, you can create a media kit that will help you reach your desired audience and get the media coverage you desire.

Would you like to get your products/designs featured on You can submit them here:

FAQ – How and Why to Create a Media Kit For Your Design Company

Media Kit

What is a media kit and why do I need one for my design business?

A media kit, also known as a press kit, is a package of promotional materials that provides information about a business, its services, and its accomplishments. For a design business, a media kit is crucial because it helps you effectively communicate your brand identity, showcase your portfolio, and attract potential clients or media attention.

Media Kit

What should be included in a media kit for a design business?

A well-rounded media kit for a design business should include all the 12 parts that we discussed above, but at least this:

  • Introduction: A brief overview of your business and your design philosophy.
  • Biographies: Short bios of key team members, highlighting their skills and experience.
  • Portfolio: A selection of your best work, including images and descriptions.
  • Press Mentions: Any previous press mentions >> you might want to change these when you get more publicity!
  • Testimonials: Positive feedback from previous clients.
  • Contact Information: Detailed contact info, including all social media handles.
Media Kit

How do I organize the content in my media kit?

Organize your media kit in a logical, easy-to-navigate format:

  1. Cover Page: Start with a clean, visually appealing cover that includes your logo and business name.
  2. Table of Contents: Include a table of contents if your media kit is extensive.
  3. Sections: Divide the content into sections as listed above, each clearly labeled.
  4. Visuals: Use high-quality images and consistent branding throughout to reflect your design style.

TIPS: Sometimes you might want to have just one page, such as when you print it and hand over at trade shows. Sometimes, you might want to have a more comprehensive one, such as when you email it to a journalist. Either way, make sure you only use one file and everything is nicely collected into it!

If you need a template that makes your life easier, you will find them here.

Media Kit

How often should I update my media kit?

Update your media kit at least once a year or whenever there are significant changes to your business, such as new services, major projects, or changes in leadership. Keeping your media kit current ensures that it remains an effective tool for your marketing and communication efforts.

Media Kit

Where should I distribute my media kit?

Distribute your media kit:

  • On Your Website: Make it downloadable as a PDF.
  • To Potential Clients: Send it directly via email when pitching your services.
  • To Media Outlets: Provide it when reaching out for press coverage.
  • At Events: Have printed copies available at trade shows, conferences, or networking events.
Media Kit

How can I make my media kit stand out?

To make your media kit stand out:

  • Custom Design: Tailor the design to reflect your unique brand identity.
  • Clear Messaging: Use concise, compelling language that communicates your value proposition effectively.
  • Interactive Elements: Include links in digital versions that lead to more detailed content or video presentations of your work.
  • Professional Quality: Ensure all materials are professionally designed and edited, with no errors.
Create A Professional Media Kit For Your Design Business – 12 Elements
Create A Professional Media Kit For Your Design Business – 12 Elements

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