Sales & Marketing

5 Must-haves on Your Interior Design Website to wow your clients at the gate
There are a few must-haves that every designer needs to have on their interior design website. In this article, we discover the 5 must-haves that every interior designer, architect, stylist, or any other premium service provider needs to have on their sites.

Why Is Interior Branding Important (and what does it mean)?
We all know that a company’s brand is important. It’s what customers think of when they think of a certain product ...

The real differences between luxury and premium brands – 7 elements
Many people confuse premium and luxury, but in business, it’s essential to know the differences between luxury and premium brands ...

Design a simple 3-part brand message that sells design services with ease
What is a brand message? Creating a brand message that can address the customers directly, get their attention, and make ...

How to exhibit at trade shows (national/international) – complete 27-step guide
In the Home Decor Product Business Article Series, we cover how to launch, grow, and expand your physical products business. In ...

Product Business: how to get into retail stores quickly
If you have a decor line or any physical products, you might want to figure out how to get into ...

How to always stay on top of your customer’s minds (3 simple methods)
It’s essential to stay on top of your customer’s minds – you want to be the one they come to ...

The new client inquiry assets you need to sell effectively
Is your website attracting lots of potential clients? Great! Do you have the essential assets to turn those prospects into ...

The 4 brand categories and common mistakes
What are the 4 brand categories and why is it important to know about them, and choose the one your ...