If you’re looking for a way to up-level your business and build multiple, and recurring revenue streams, creating a branded magazine may be the answer. This is one of those growth strategies that I often implement for clients who sell premium services or products in a specific market.
Let’s find out
- what exactly is a branded magazine
- how can a branded magazine help you hit your growth targets
- how do you make money with a branded magazine
- what types of magazines you can create
- how long one should be
- is it a print or digital thing
- what tools do you need
- and more…
Let’s get to it!
What is a Branded Magazine?
A branded magazine is a publication that is created by a business or brand to promote its products or services. It is a way to market your business while providing readers with valuable, engaging content. Branded magazines are often used to build brand awareness, establish credibility, and create a loyal audience.
Branded magazines are different from traditional magazines because they are focused on promoting a specific brand or business. They are not meant to be objective or unbiased, but rather to provide readers with content that aligns with the brand’s values and goals. This can include articles, interviews, and other types of content that are relevant to the brand’s target audience.
Even if the ultimate goal is promoting your brand – the content in a branded magazine needs to be created with the goal of providing value to the reader. This means that the content should be interesting, informative, and engaging. By providing value to the reader, you can establish a relationship with them and build trust. This leads to increased brand loyalty and essentially – sales.
A branded magazine is a great way to up-level your business and build multiple recurring revenue streams. In my opinion, this is one of the best marketing strategies for premium and luxury brands. By creating valuable content that resonates with your target audience, you can create a publication that is both effective and enjoyable to read.
Why Create a Branded Magazine?
Creating a branded magazine can be a great way to up-level your business and build multiple and recurring revenue streams. Here are some reasons why:
Multiple & Recurring Revenue Streams
A branded magazine can provide multiple revenue streams for your business. You can generate revenue from subscriptions, advertising, sponsorships, and affiliate marketing.
By creating a valuable and engaging magazine, you can attract a loyal audience that wants to be part of your brand’s ecosystem.
Increased Brand Awareness
A branded magazine can help increase your brand awareness and reach a wider audience. By creating valuable and engaging content, you can attract new customers and build a loyal following.
By distributing your magazine through various channels, such as social media and email marketing, you can reach a wider audience and increase your brand visibility.
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Establish Your Brand as an Authority
A branded magazine can help establish your brand as an authority in your industry. By creating valuable and informative content, you can position your brand as a thought leader and industry expert.
This can help build trust and credibility with your audience and attract new customers.
Differentiate Yourself From the Competition
A branded magazine can help differentiate your business from the competition. By creating a unique and engaging magazine that offers value to your audience, you can stand out from other businesses in your industry.
This can help attract new customers and build a loyal following.
Build Customer Loyalty
A branded magazine can help build customer loyalty and increase customer lifetime value. By creating a valuable and engaging magazine, you can keep your customers engaged and interested in your brand.
This can help build trust and loyalty, and encourage repeat purchases.
Generate Leads and Sales
A branded magazine can help generate leads and sales for your business. By including calls to action and promotions in your magazine, you can encourage readers to take action and make a purchase.
This can help increase your revenue and grow your business.
Expand Your Reach
A branded magazine can help expand your reach and attract new customers. By distributing your magazine through various channels, such as social media and email marketing, you can reach a wider audience and increase your brand visibility.
Become An Attractive Partner
When you have your own magazine, your vendors and other relevant business may want to be visible in your publication. Now you can either help them get visibility for free, ask them to send you their affiliate links so you can earn a commission on sales through your magazine, or just ask them to buy an advertising spot or sponsor your magazine.
What Types of Magazines You Can Create
The ultimate luxury in today’s day and age is a premium printed magazine. Think about it – your clients read everything online, but they also (maybe even you) appreciate the good old high-quality paper magazines that they can flip through on a bus on their way home from work, or just cozying up after a hectic day in the office.
With this in mind, you should consider launching a print magazine.
Particularly if you are a local business – print a few pieces of your magazine and distribute it to the local restaurants, cafes, hair salons, beauty parlors, real estate agencies, banks, and where else people sit and wait…
But of course, the easiest way to get started and keep the costs low is to launch a digital magazine! You can use services such as Issuu to publish your magazine for free.
You should also add your magazine on your website as an embedded version, as well as store it as a PDF so it’s easy to attach in an email.
How Long Should Your Branded Magazine Be?
A perfect length is 30 – 60 pages. It’s enough pages to make it a premium experience, but it doesn’t cost too much to put it together.
In our boutique, we have created 48-page Branded Magazine Templates you can use directly to launch your magazine!
Choose the design that you like, and get started. The Branded Magazine Templates are part of our Brand & Business Suite Packages!
Lastly, The Tools
What exact tools do you need to launch your branded magazine?
Should You Launch a Branded Magazine?
One of the benefits of a branded magazine is that it allows you to showcase your brand and build a loyal following. By creating content that is relevant and interesting to your audience, you can establish yourself as an authority in your industry and build trust with your customers. This can lead to increased interest in your products or services and ultimately, more sales.
Another benefit of a branded magazine is that it can generate multiple and recurring revenue streams.
By selling advertising space, offering sponsored content, or adding your affiliate links to magazine articles, you can create a steady stream of income that can help you grow your business.
Additionally, a branded magazine can help you reach new audiences and expand your customer base, which can lead to even more revenue opportunities.
Quick FAQ About Branded Magazines
What is a branded magazine?
A branded magazine is a publication that is created by a business or brand to promote its products or services. It is a way to market your business while providing readers with valuable, engaging content. Branded magazines are often used to build brand awareness, establish credibility, and create a loyal audience.
Who should create a branded magazine?
Any premium/luxury brand that is looking to stand out and grow a loyal following.
What’s the main benefit of a branded magazine?
New clients, recurring revenue from past clients, brand awareness, premium positioning, and additional revenue streams.
Does a branded magazine need to be printed?
It doesn’t have to be, but if you can print a few pieces and distribute to your local businesses and past clients, that will for sure make you stand out!
