TheDesigneur.com is a business and lifestyle magazine & boutique for design professionals and brands. We cover entrepreneurship, design industry news, and inspiration. TheDesigneur is owned by Avenue, a Business Growth & Digital Transformation Consulting, Education, and Publishing Company for premium service & product brands in the design + decor + lifestyle + wellbeing industries. 

We’re on a mission to inspire, connect, and grow design professionals and brands worldwide. Through content, education, and consulting, we aim to help design entrepreneurs and business owners elevate their brands and client experiences, and design a scalable business infrastructure.

We are located in Sweden, serving customers globally.

Tiina Wilén – Founder & CEO 

Tiina Wilén is the publisher at TheDesigneur.com and the CEO of Avenue. She is a former IT and Management Consultant turned design entrepreneur who quickly launched her home decor business in 17+ countries through resellers and partners.

She regularly advises design & wellness companies on business modeling and systemization, marketing, sales, and technology, and building brands that stand out and expand to the international markets.

Tiina speaks fluent Finnish, Swedish, and English. Her program The Avenue helps small business owners grow by implementing systems, processes, and strategic assets that increase the value of your company, operational efficiency, and personal joy. She also hosts multiple workshops for amazing design & wellbeing professionals worldwide.